The Disney x FC Real Bristol Collab Has Arrived
Katherine Pendrill — July 10, 2022 — Fashion
References: hypebeast
FC Real Bristol is teaming up with one of the world's most iconic brands to create the new Disney x FC Real Bristol capsule collection.
Though it might sound like a football team in England, FC Real Bristol is actually a streetwear label conceptualized by the Japanese label SOPHNET. Now the brand has teamed up with Disney, to pay homage to four of Britain’s major football cities: Bristol, London, Liverpool, and Manchester. Each of the new shirts in the Disney x FC Real Bristol capsule collection features graphics of Mickey Mouse playing football or interacting with a football in some way. The shirts all come in either black or white and are sold in both adult and kid sizing so whole families can show their support for their favorite team.
Image Credit: Disney
Though it might sound like a football team in England, FC Real Bristol is actually a streetwear label conceptualized by the Japanese label SOPHNET. Now the brand has teamed up with Disney, to pay homage to four of Britain’s major football cities: Bristol, London, Liverpool, and Manchester. Each of the new shirts in the Disney x FC Real Bristol capsule collection features graphics of Mickey Mouse playing football or interacting with a football in some way. The shirts all come in either black or white and are sold in both adult and kid sizing so whole families can show their support for their favorite team.
Image Credit: Disney
Trend Themes
1. Disney-themed Streetwear - Collaborations between iconic brands like Disney and trendy streetwear labels present an opportunity to reach a wider audience with fashion that appeals to different age groups and interests, creating a potentially disruptive innovation in the fashion industry.
2. Kid-inclusive Fashion - Offering streetwear fashion in both adult and kid sizing allows whole families to engage with favorite brands together, creating a disruptive innovation opportunity in the fashion industry.
3. Nostalgia-based Marketing - Nostalgia-based messaging, such as incorporating classic characters like Mickey Mouse, presents an opportunity to create emotional connections with consumers and tap into their memories, creating a potentially disruptive innovation for marketing strategies.
Industry Implications
1. Fashion - The fashion industry continues to grow increasingly inclusive, making it ripe for disruptive innovation opportunities such as collaborations that bring together fashion and nostalgia-driven branding.
2. Entertainment - Disney's ability to license its iconic brand for use in unexpected contexts like streetwear and fashion, creates opportunities for innovation in licensing and entertaining industry.
3. Retail - Engaging family units and introducing fashion inclusive of children creates an opportunity for retail industries to expand their consumer base and reach new markets through the trend of kid-inclusive fashion.
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