The Disco Chair is Groovy Like a Light Show
Vittoria Natarelli — June 25, 2010 — Art & Design
References: kiwiandpom & designyoutrust
The Disco Chair could be that psychedelic touch to your home that you have always been looking for.
Definitely a piece worthy of conversation, the Disco Chair was commissioned by Wallpaper* Magazine and is made of electroluminescent wire. It doesn't look like it is made out of Lite-Brite all the time; the chair only transforms into a neon rainbow when powered. The Disco Chair might just brighten up your home.
Implications - Consumers are constantly looking for products to differentiate themselves from other consumers. In response, the furniture industry is producing items with idiosyncratic designs, limiting the likelihood that their designs will be copied by competitors. Corporations in other industries may follow a similar strategy to ensure consumers' desire for variety is satiated.
Definitely a piece worthy of conversation, the Disco Chair was commissioned by Wallpaper* Magazine and is made of electroluminescent wire. It doesn't look like it is made out of Lite-Brite all the time; the chair only transforms into a neon rainbow when powered. The Disco Chair might just brighten up your home.
Implications - Consumers are constantly looking for products to differentiate themselves from other consumers. In response, the furniture industry is producing items with idiosyncratic designs, limiting the likelihood that their designs will be copied by competitors. Corporations in other industries may follow a similar strategy to ensure consumers' desire for variety is satiated.
Trend Themes
1. Idiosyncratic Designs - Furniture industry produces items with unique designs, providing a competitive edge by limiting design copying.
2. Consumer Desire for Variety - Consumers seek products that differentiate them from others, driving the production of diverse furnishing options.
3. Distinctive Home Decor - Homeowners opt for furnishings like the Disco Chair to add a touch of psychedelia and spark conversations in their homes.
Industry Implications
1. Furniture - Furniture industry has the opportunity to continue producing idiosyncratic designs and expand their market share.
2. Home Decor - Home decor industry can explore more distinctive and conversation-starting options to cater to consumer demand for variety.
3. Consumer Goods - Other industries can follow the furniture industry's approach and create unique, standout products to fulfill consumers' desire for individuality.
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