The Dear America Series by Zara Features 50 Photographers
References: dearamerica.zara & booooooom
The worlds of fashion and photography often mix to create stunning works of art, but the ‘Dear America’ series curated by Zara incorporates landscape photography into the campaign in a whole new way. The Spanish retailer created the photo project to commemorate the launch of its new U.S. online store. Using the work of 50 photographers, each picture represents one of the American states from the point of view of someone who lives there.
From stunning mountaintop views to funny shots of quirky signs and roadside attractions, the ‘Dear America’ series takes you on a cross-country trip and serves as an homage to the country’s beautiful landscapes and sights. My favorite shot is the ‘Dear Mississippi’ photo by Jake Stangel, which takes you to the swing ride of a state fair on a warm summer night, and immediately has me feeling nostalgic about summer. Take a look at the entire ‘Dear America’ series on the Zara website for more of these breathtaking patriotic photos.
From stunning mountaintop views to funny shots of quirky signs and roadside attractions, the ‘Dear America’ series takes you on a cross-country trip and serves as an homage to the country’s beautiful landscapes and sights. My favorite shot is the ‘Dear Mississippi’ photo by Jake Stangel, which takes you to the swing ride of a state fair on a warm summer night, and immediately has me feeling nostalgic about summer. Take a look at the entire ‘Dear America’ series on the Zara website for more of these breathtaking patriotic photos.
Trend Themes
1. Landscape Photography Campaigns - Companies could incorporate landscape photography into their marketing campaigns.
2. State-specific Imagery - Businesses could use state-specific imagery to showcase products or services targeted towards a particular region.
3. Crowdsourced Photography - Companies could engage consumers to contribute to a crowdsourced photography project, showcasing their products or services in a unique way.
Industry Implications
1. Retail - Retailers can highlight their products or services through state-specific imagery in marketing campaigns.
2. Tourism - Tourism boards can use landscape photography campaigns to promote tourism to specific states or regions.
3. Media - Media outlets can engage in crowdsourced photography projects to gain unique and high-quality content for their publications.
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