The Murad Daily Clarifying Peel Smoothes Skin Texture
Michael Hemsworth — July 30, 2021 — Marketing
References: murad & drugstorenews
The Murad Daily Clarifying Peel is a new addition to the brand's product roster that will provide consumers with a way to help support their skin on a daily basis. The alcohol-free peel is formulated with ingredients such as glycolic acid, salicylic acid, retinoid and avocado extract to help improve the skin's texture as it improves the look of pores. The product also works to hydrate the skin as it improves skin complexion to prevent dryness and promote a better balance on the skin.
The Murad Daily Clarifying Peel is formulated without the use of sulfates, parabens, phthalates, gluten and animal-derived ingredients. The product is also made without the use of mineral oil, oxybenzone, formaldehyde and petrolatum in the mix. Priced at $39, the product is available for purchase from the brand now with an in-store and online launch from Ulta Beauty and Sephora taking place August 8.
The Murad Daily Clarifying Peel is formulated without the use of sulfates, parabens, phthalates, gluten and animal-derived ingredients. The product is also made without the use of mineral oil, oxybenzone, formaldehyde and petrolatum in the mix. Priced at $39, the product is available for purchase from the brand now with an in-store and online launch from Ulta Beauty and Sephora taking place August 8.
Trend Themes
1. Alcohol-free Skincare Formulations - Brands can create innovative and gentle skincare formulations that exclude alcohol but contain effective ingredients to attract consumers who want alcohol-free products
2. Combination Skincare Products - Creating multi-functional skincare products like the Murad Daily Clarifying Peel with hydrating, exfoliating, and complexion-enhancing properties can attract busy individuals who seek easy and effective skincare solutions
3. Clean Beauty Products - Consumers are increasingly demanding clean and natural formulations in their beauty products, and brands can market their products with environmentally-friendly and animal-friendly ingredients to stand out
Industry Implications
1. Skincare Industry - The skincare industry can explore the trend of alcohol-free skincare products to create innovative formulations that cater to consumers' demand for healthier skin options
2. Beauty Retail Industry - Beauty retail stores like Ulta Beauty and Sephora can capitalize on the trend of clean beauty products by showcasing skincare and beauty products free from harmful chemicals and promoting the benefits of natural ingredients
3. Natural Ingredient Manufacturing Industry - Manufacturers of natural ingredients used in skincare products can seize the opportunity to innovate and attract brands looking to include clean and natural ingredients in their beauty and skincare products
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