Supreme Created Custom MetroCards for Style-Savvy Commuters
Katherine Pendrill — February 18, 2017 — Marketing
References: supremenewyork & hypebeast
The iconic streetwear brand Supreme recently teamed up with New York's Metropolitan Transit Authority to create custom MetroCards for the city's most fashion-forward commuters. While the cards come a premium cost, the collaboration has proven extremely popular among fans of the popular streetwear label.
Supreme's custom MetroCards are part of the brand's 2017 spring collection, which is the same collection featuring the news-worthy Obama sweatsuit. The stylish transit passes come pre-loaded with two rides and feature the brand's iconic red and white logo instead of the normal MTA MetroCard branding.
Already sold out in stores and selling for more than 30 times the retail value, Supreme's custom MetroCards demonstrate the power that brands have to turn everyday items and products into highly sought after collectibles -- as was the case with the Supreme-branded bricks.
Supreme's custom MetroCards are part of the brand's 2017 spring collection, which is the same collection featuring the news-worthy Obama sweatsuit. The stylish transit passes come pre-loaded with two rides and feature the brand's iconic red and white logo instead of the normal MTA MetroCard branding.
Already sold out in stores and selling for more than 30 times the retail value, Supreme's custom MetroCards demonstrate the power that brands have to turn everyday items and products into highly sought after collectibles -- as was the case with the Supreme-branded bricks.
Trend Themes
1. Custom Transit Cards - Collaborating with public transit companies to create custom transit cards has the potential to create highly sought after collectibles and unique branding opportunities for companies, especially in fashion and lifestyle industries.
2. Branded Everyday Products - Transforming everyday products into highly sought after collectibles and branded merchandise can be a lucrative opportunity for businesses looking to capitalize on consumer passion for a particular brand.
3. Premium Services and Collaborations - Offering premium services or collaborating with other brands or organizations can increase brand visibility, exclusivity and overall value.
Industry Implications
1. Fashion - Collaborating with public transit companies to create custom transit cards can be a unique branding opportunity for fashion companies looking to attract younger, style-savvy customers.
2. Lifestyle - Public transit companies partnering with lifestyle brands can offer unique opportunities to reach new audiences and provide valuable branding experiences for their customers.
3. Public Transit - Custom transit cards offer public transit companies opportunities to create buzz and generate revenue through sales and partnerships with brands or organizations.
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