Analog Watch Co. Thinks Outside of the Box with Its Latest Somm Collection
References: kickstarter & design-milk
These cork watches utilize alternative band materials and make use of an interesting coloring technique. For its 'Somm Collection,' Analog Watch Co. leverages the staining properties of tannins — an organic substance that gives wine its flavor, as well as the culprit behind pesky teeth stains. The result is a beautiful set of cork watches that are sustainable, minimalist and interesting. For color options, Analog Watch Co. makes its timepieces available in wine-dyed red and blue, as well as natural, black and white cork. The dials offer a soft contrast to the band as they feature brushed metal that is informed by Rosés, Cassis, Chardonnays, and Sakes.
In addition to using environmentally friendly materials, the company has committed to planting an oak tree for every cork watch sold.
In addition to using environmentally friendly materials, the company has committed to planting an oak tree for every cork watch sold.
Trend Themes
1. Sustainable Fashion - The use of cork and organic staining techniques in these watches demonstrates a growing trend towards sustainable materials and production methods in the fashion industry.
2. Alternative Watch Bands - The incorporation of alternative materials like cork in watch bands presents an opportunity for disruption and innovation in the traditional watch industry.
3. Minimalist Design - The sleek and minimalist design of these cork watches reflects a trend towards minimalism and simplicity in fashion and accessories.
Industry Implications
1. Fashion - The use of alternative materials and sustainable production methods in these watches aligns with the growing demand for sustainable fashion options.
2. Watch - The incorporation of alternative materials like cork in watch bands presents a disruptive opportunity in the traditional watch industry to attract environmentally conscious consumers.
3. Accessories - The minimalist design and use of sustainable materials in these cork watches align with the growing demand for eco-friendly and minimalist accessories.
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