Thelma's Treats Cookie Packaging Design Opens Like an Oven
Laura McQuarrie — May 21, 2013 — Lifestyle
References: saturdaymfg & thedieline
‘Saturday Mfg.’ came up with a creative cookie packaging design for ‘Thelma’s Treats’ that infuses boxes with the same love that is baked into its homemade goods.
Thelma’s Treats is a cookie delivery business, named after the owner’s Great-Grandma. In honor of her 108th birthday, the renowned snickerdoodles got a rebranding. The new boxes are designed to look like old-fashioned stoves and the cookies come out of the box the same way—appearing as if they are sliding out of an oven on baking sheets.
Although the design conveys a sense of nostalgia, the design feels fresh and it is a perfect way to share a bit of love from Grandma’s kitchen with the world.
Thelma’s Treats is a cookie delivery business, named after the owner’s Great-Grandma. In honor of her 108th birthday, the renowned snickerdoodles got a rebranding. The new boxes are designed to look like old-fashioned stoves and the cookies come out of the box the same way—appearing as if they are sliding out of an oven on baking sheets.
Although the design conveys a sense of nostalgia, the design feels fresh and it is a perfect way to share a bit of love from Grandma’s kitchen with the world.
Trend Themes
1. Creative Packaging Designs - The innovative packaging design of Thelma's Treats presents an opportunity for other businesses to explore unique packaging concepts that evoke emotions and create a memorable brand experience.
2. Nostalgia-driven Marketing - The use of nostalgic elements in Thelma's Treats' cookie packaging design highlights the opportunity for brands to tap into consumers' desire for sentimental connections and nostalgia-driven marketing.
3. Interactive Product Presentations - Thelma's Treats' stovetop-inspired cookie boxes demonstrate the potential for interactive product presentations, where packaging itself becomes part of the experience and enhances the perceived value of the product.
Industry Implications
1. Food and Beverage Packaging - The creative cookie packaging design of Thelma's Treats opens up opportunities for innovation and differentiation in the food and beverage packaging industry.
2. E-commerce and Delivery Services - Thelma's Treats' unique packaging design offers potential for e-commerce and delivery services to enhance the unboxing experience and leave a lasting impression on customers.
3. Baked Goods and Confectionery - The stovetop-inspired cookie boxes by Thelma's Treats present a disruptive innovation opportunity for the baked goods and confectionery industry to create fun and playful packaging designs that invoke a sense of delight.
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