The Ben & Jerry's Cookie Dough Peace Pop is Easy to Enjoy
Michael Hemsworth — March 9, 2021 — Marketing
References: benjerry & talkingretail
The Ben & Jerry's Cookie Dough Peace Pop is one of the latest treat options from the brand in the UK that will provide frozen dessert fans with a new way to enjoy familiar ingredients. The product features a cookie dough center that is inside of a vanilla ice cream with chocolate chips to offer a texturally satisfying treat experience. The ice cream product is covered in a chocolatey coating and stamped with a peace symbol to give it a charming appearance.
UK Brand Manager for Ben & Jerry's Madeleine Boulton spoke on the new Ben & Jerry's Cookie Dough Peace Pop saying, "We love to invent new ways for flavour fans to enjoy the ice cream they know and love. We cannot wait to bring a cookie dough inspired treat to retailers on a stick, which ice cream fans can enjoy on the go, anywhere and everywhere.”
UK Brand Manager for Ben & Jerry's Madeleine Boulton spoke on the new Ben & Jerry's Cookie Dough Peace Pop saying, "We love to invent new ways for flavour fans to enjoy the ice cream they know and love. We cannot wait to bring a cookie dough inspired treat to retailers on a stick, which ice cream fans can enjoy on the go, anywhere and everywhere.”
Trend Themes
1. Edible Cookie Dough - Opportunity for food companies to innovate on frozen desserts by offering edible cookie dough as a center ingredient, increasing texture and flavor options for consumers.
2. On-the-go Frozen Treats - Opportunity for companies to create more portable, stick-based frozen dessert options for consumers who want to enjoy a sweet snack while on the move or outside of traditional dining settings.
3. Sustainable Packaging Design - Opportunity for companies to develop more eco-friendly, sustainable packaging options for frozen desserts, addressing the demand for environmentally conscious consumption and reducing waste on end-users.
Industry Implications
1. Food Manufacturing - Food companies can develop innovative flavors and textures for frozen desserts by incorporating cookie dough centers, opening up new markets for unique desserts.
2. Food Packaging - Companies specializing in food packaging design can explore new, environmentally friendly materials for frozen dessert packaging to provide sustainable solutions for consumers and reduce the carbon footprint of the industry.
3. Food Retail - Frozen dessert retailers can cater to the needs of on-the-go consumers by introducing stick-based options for their products and capturing new market segments around snacking and convenience.
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