CokeTags Promote Anything You Want
Coca-Cola has launched CokeTag, a Facebook application that allows anyone to promote themselves and their interests via a convenient DIY portable application.
Coca-Cola describes CokeTag as a “personal, customizable widget for individuals, bands, bloggers, artists, and companies to share links to content they want to promote and drive traffic to anywhere on the Web.â€
You can bundle links to on- and off-Facebook content in a convenient package, which is associated with and accessible from your Profile or Fan Pages and shared via Facebook private messages or Wall posts. Sharing viral or interesting links becomes easy via highly targeted personal networks for friends and fans.
The CokeTag application features a self-service editor that allows you to control both the content and skin. Several levels of expandable menus enable easy navigation to specific content, while a built-in click tracker lets the creator know every time someone looks at their CokeTag and which links they visit.
Current Facebook distribution options includes: 1) Create and post your CokeTag on your personal profile page, 2) Create and post a CokeTag to any Facebook Fan Page you administer, 3) Grab and post any CokeTag that you discover on to your own personal profile, 4) Send a CokeTag as Facebook e-mail attachment, 5) Post a CokeTag as a Facebook Wall post.
Currently in beta form, CokeTag is the result of a partnership between The Coca-Cola Company and Linkstorm, an advertising technology company pioneering a new approach to social networking, online marketing and publishing. Initially built for Facebook, CokeTag will later be available across OpenSocial sites (MySpace, Bebo, etc.) and eventually to all Blogging platforms and everywhere on the Internet.
Coca-Cola describes CokeTag as a “personal, customizable widget for individuals, bands, bloggers, artists, and companies to share links to content they want to promote and drive traffic to anywhere on the Web.â€
You can bundle links to on- and off-Facebook content in a convenient package, which is associated with and accessible from your Profile or Fan Pages and shared via Facebook private messages or Wall posts. Sharing viral or interesting links becomes easy via highly targeted personal networks for friends and fans.
The CokeTag application features a self-service editor that allows you to control both the content and skin. Several levels of expandable menus enable easy navigation to specific content, while a built-in click tracker lets the creator know every time someone looks at their CokeTag and which links they visit.
Current Facebook distribution options includes: 1) Create and post your CokeTag on your personal profile page, 2) Create and post a CokeTag to any Facebook Fan Page you administer, 3) Grab and post any CokeTag that you discover on to your own personal profile, 4) Send a CokeTag as Facebook e-mail attachment, 5) Post a CokeTag as a Facebook Wall post.
Currently in beta form, CokeTag is the result of a partnership between The Coca-Cola Company and Linkstorm, an advertising technology company pioneering a new approach to social networking, online marketing and publishing. Initially built for Facebook, CokeTag will later be available across OpenSocial sites (MySpace, Bebo, etc.) and eventually to all Blogging platforms and everywhere on the Internet.
Trend Themes
1. DIY Facebook Promotional Tools - CokeTag proves that anyone can create a personalized and customizable promotion tool on Facebook using a self-service editor, presenting the potential to disrupt the online marketing industry.
2. Expandable Menus for Easy Navigation - CokeTag's expandable menus feature enables users to organize specific content into clickable links, offering an opportunity to disrupt the website organization market.
3. Click Tracking for User Analytics - CokeTag's built-in click tracker provides creators with information on how users interact with their links, opening up opportunities for disruptive analytics tools for digital marketing.
Industry Implications
1. Advertising Technology - Linkstorm's partnership with Coca-Cola to develop CokeTag demonstrates the potential for innovations in the field of advertising technology that allow for personalized and targeted marketing on social media platforms.
2. Social Media Marketing - CokeTag's introduction as a self-service tool for personalized marketing on Facebook challenges the traditional marketing models, indicating that there's immense potential for innovation within social media marketing.
3. Web-based Promotion Tools - The Coca-Cola Company's CokeTag app signifies an opportunity for innovation in web-based promotion tools that are personalized and offer users the ability to track user activity for enhanced analytics.
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