1Kick's Cocktail Can Makes a Natural Alcoholic Beverage Portable
Laura McQuarrie — April 28, 2015 — Lifestyle
References: drink1kick & thedieline
1Kick Canned Mule is an organic and natural alcoholic beverage that comes in the form of a convenient cocktail can. Made from premium organic ginger, lime and neutral grain spirits, the drink was originally dreamed up in a garage in Denver. Playing off of its Colorado roots, the branding for this canned cocktail strikes a balance between a rustic and urban aesthetic.
Appealing to those with an adventurous spirit, the size of a singular cocktail or a pack of the alcoholic beverages is perfectly portable. The appeal of ready-to-drink cocktails also means that there's no mixing or measuring required, satisfying a consumer's need for at-home or on-the-go convenience.
With more consumers becoming increasingly concerned about their health, many alcohol brands are now finding that consumption of their products are on the decline. Consumption of alcohol at home is on the rise, but healthy ready-to-drink cocktails like this one are capitalizing on shifts in the market.
Appealing to those with an adventurous spirit, the size of a singular cocktail or a pack of the alcoholic beverages is perfectly portable. The appeal of ready-to-drink cocktails also means that there's no mixing or measuring required, satisfying a consumer's need for at-home or on-the-go convenience.
With more consumers becoming increasingly concerned about their health, many alcohol brands are now finding that consumption of their products are on the decline. Consumption of alcohol at home is on the rise, but healthy ready-to-drink cocktails like this one are capitalizing on shifts in the market.
Trend Themes
1. Ready-to-drink Cocktails - Consumers are looking for easy and convenient options for enjoying alcoholic beverages, leading to an opportunity for companies to develop more canned or bottled cocktail options.
2. Organic Alcoholic Beverages - As more consumers prioritize health and wellness, there is an opportunity for companies to develop organic and natural alternatives to traditional alcoholic beverages.
3. Portable Alcoholic Beverages - As people continue to enjoy alcoholic beverages at home and on the go, there is a space for companies to create more portable options like canned cocktails.
Industry Implications
1. Alcohol - The alcohol industry can continue to evolve by offering healthy and convenient alternatives to traditional beverages through options like organic and canned cocktails.
2. Packaging - The packaging industry can cater to companies by creating more unique and durable can and bottle options to increase the convenience and portability of alcoholic beverages.
3. Marketing - Marketing agencies can help alcoholic beverage companies resonate with their target demographic by creating branding that appeals to their adventurous spirit and health-conscious lifestyle choices.
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