'Coca-Cola: Film, Music, Sports' Offers a Pop Cultural Brand Histor
Vasiliki Marapas — October 11, 2013 — Business
References: assouline & thecitizensoffashion
Assouline Publishing has released a memoir for one of the largest, most iconic drink brands in the world with ‘Coca Cola: Film, Music and Sports.’ This three-volume memoir is protected by a uniquely sculpted, resin “ice” slipcase, so the books can be enjoyed by generations to come.
The limited-edition memoir – only 1,000 of them are being printed -- chronicle the brands powerful, far-reaching influence in the industries of film, music and sports, as the title suggests. Flipping through its glossy pages, one can enjoy how “the volumes explore the beverage’s prominence in some of the greatest films of all time, its inspiration for legendary musicians of all genres, and it’s motivational support of athletes from the Olympics to professional sports.”
Coca-Cola’s iconic stature in American culture cannot be denied, and this fabulous tome celebrates its amazing history with a collection of beautiful photos filled with familiar faces.
The limited-edition memoir – only 1,000 of them are being printed -- chronicle the brands powerful, far-reaching influence in the industries of film, music and sports, as the title suggests. Flipping through its glossy pages, one can enjoy how “the volumes explore the beverage’s prominence in some of the greatest films of all time, its inspiration for legendary musicians of all genres, and it’s motivational support of athletes from the Olympics to professional sports.”
Coca-Cola’s iconic stature in American culture cannot be denied, and this fabulous tome celebrates its amazing history with a collection of beautiful photos filled with familiar faces.
Trend Themes
1. Pop Cultural Brand Memoirs - This limited-edition memoir showcases the powerful influence of Coca-Cola in the film, music, and sports industries, highlighting the potential for similar nostalgia-driven memoirs for other iconic brands.
2. Resin 'ice' Slipcase - The uniquely sculpted resin 'ice' slipcase that protects these memoirs presents an opportunity for disruptive innovation in the packaging industry, inspiring new creative packaging designs for various products.
3. Nostalgia Marketing Strategy - The celebration of Coca-Cola's history through this memoir highlights the potential for brands to leverage nostalgia as a marketing strategy, opening doors for other industries to tap into consumer emotions and memories.
Industry Implications
1. Publishing - The release of this limited-edition memoir presents publishing companies with the opportunity to explore similar projects that document the cultural impact of other major brands.
2. Packaging - The sculpted resin 'ice' slipcase sets an example for the packaging industry to create visually appealing and unique packaging solutions that enhance the overall consumer experience.
3. Marketing and Advertising - The success of using nostalgia as a marketing strategy by Coca-Cola in this memoir opens doors for other brands and industries to leverage nostalgia-inspired campaigns to connect with consumers on an emotional level.
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