Coca-Cola 125th Anniversary Soda Cans Celebrate the Past
Summer Luu — April 23, 2011 — Marketing
References: wearebulletproof & thedieline
In celebration of Coca-Cola 125th Anniversary, the company has given the pop cans a makeover that brings back nostalgic memories from the past.
Bulletproof, a branding and packaging agency, worked with the NWEN brand team to create a rich identity behind the soda's iconic brand and its success from the past 125 Years. In using a timeless emotion to connect with the pop's consumers, the visual design team revisits the sexy era of when it all started. Inspired by the 1940's, the design involves iconic World War II pin-ups--more specifically the glamorous Varga Girls of the era.
Coca-Cola has always marketed the fizzy beverage as a drink for occasions and associated memories, and the Coca-Cola 125th Anniversary soda cans definitely reconnect consumers with wonderful moments from the past.
Bulletproof, a branding and packaging agency, worked with the NWEN brand team to create a rich identity behind the soda's iconic brand and its success from the past 125 Years. In using a timeless emotion to connect with the pop's consumers, the visual design team revisits the sexy era of when it all started. Inspired by the 1940's, the design involves iconic World War II pin-ups--more specifically the glamorous Varga Girls of the era.
Coca-Cola has always marketed the fizzy beverage as a drink for occasions and associated memories, and the Coca-Cola 125th Anniversary soda cans definitely reconnect consumers with wonderful moments from the past.
Trend Themes
1. Nostalgic Branding - Using nostalgic branding to connect with consumers and evoke positive memories from the past.
2. Iconic Design - Drawing inspiration from iconic imagery and designs to create a visually appealing and memorable brand identity.
3. Celebrating Milestones - Using special anniversaries and milestones to create limited edition products that appeal to collectors and fans.
Industry Implications
1. Beverage Industry - Creating unique packaging and branding strategies to stand out in a competitive beverage market.
2. Branding and Packaging Industry - Helping brands develop cohesive and visually appealing identities that resonate with consumers.
3. Collectibles Industry - Producing limited edition products that cater to collectors and fans of popular brands.
6.5
Score
Popularity
Activity
Freshness
