This Clorox for Colors Ad Can Clear Up Those Messy Moments
Kamal Musharbash — April 7, 2011 — Marketing
References: ddb & ibelieveinadv
DDB advertising agency in Dubai cleverly conjured up ideas to create the Clorox for Colors ad, which aims to prove that this detergent can--and will--clear up inevitable stains. Whether it is ink, ketchup, or coffee stains, Clorox for Colors can remove them with ease. What makes this campaign innovative is the simplistic approach it takes to a very messy situation.
Spills are inevitable and accidents happen, whether they involve a little girl getting a hold of a pen or a business man out to a messy lunch. Though clothes may get stained, this Clorox for Colors ad can put your mind at ease knowing your clothes won’t be stained forever. The slogan reads “Easy to remove,” as Clorox stands behind its product with realistic confidence.
Spills are inevitable and accidents happen, whether they involve a little girl getting a hold of a pen or a business man out to a messy lunch. Though clothes may get stained, this Clorox for Colors ad can put your mind at ease knowing your clothes won’t be stained forever. The slogan reads “Easy to remove,” as Clorox stands behind its product with realistic confidence.
Trend Themes
1. Stain-removal Technology - Developing advanced stain-removal technologies can disrupt the cleaning industry by providing more effective and efficient solutions.
2. Simplistic Advertising - Using simplistic and relatable advertising approaches can disrupt the marketing industry by connecting with consumers on a more emotional level.
3. Eco-friendly Cleaning Products - Creating eco-friendly alternatives in the cleaning industry can disrupt the market by appealing to the growing demand for sustainable solutions.
Industry Implications
1. Cleaning - Innovations in stain-removal technology can revolutionize the cleaning industry by offering superior products that effectively remove stains.
2. Marketing - Simplistic advertising campaigns like Clorox's can disrupt the marketing industry by capturing attention and resonating with consumers on a deeper level.
3. Environmental Sustainability - The development of eco-friendly cleaning products can disrupt the industry by providing sustainable alternatives that align with consumers' environmentally conscious values.
1.5
Score
Popularity
Activity
Freshness
