Runa Offers a Natural Alternative to More Manufactured Beverages
Meghan Young — January 19, 2015 — Lifestyle
References: runa.org & wellandgood
The Runa Clean Energy Drink is a great alternative to other, more mainstream energy drinks. With its focus on healthy ingredients including an exotic plant known as guayusa, which is common among indigenous cultures in Ecuador and Colombia, it can produce similar effects without having any adverse effects. Well and Good writes that "the combination of its caffeine and theombrine, a compound also found in dark chocolate, provides balanced energy without a jittery jolt."
Targeting a mature demographic that is health conscious but also looking for ways to increase their energy levels, the Runa Clean Energy Drink is a great option. The brand offers unsweetened versions that make the organic beverage even more enticing for older generations.
Targeting a mature demographic that is health conscious but also looking for ways to increase their energy levels, the Runa Clean Energy Drink is a great option. The brand offers unsweetened versions that make the organic beverage even more enticing for older generations.
Trend Themes
1. Natural Energy Drinks - There is a growing market for natural energy drinks that provide an alternative to traditional, more manufactured options.
2. Emphasis on Healthy Ingredients - Consumers are increasingly conscious about what they put into their bodies and are seeking out beverages made with natural and healthy ingredients.
3. Appealing to Mature Demographic - As older generations become more health conscious, there is an opportunity to offer energy drinks that cater to their specific needs and preferences.
Industry Implications
1. Beverage - The beverage industry can explore the growing market for natural and healthy energy drinks.
2. Health and Wellness - The focus on healthy ingredients in energy drinks aligns with the health and wellness industry's objectives.
3. Aging Population - The aging population presents an opportunity for the beverage industry to offer energy drinks tailored to their specific needs and preferences.
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