Kinder Surprise's Chocolate Promotion Captures Unexpected Delight
Laura McQuarrie — August 25, 2014 — Lifestyle
References: facebook & marketingmag
With its 'Unwrap s Smile' chocolate promotion, Kinder Surprise is celebrating its 40th anniversary by sharing big grins. Part of the campaign in Canada involves setting up a photo booth in highly-populated areas like the Toronto Eaton Centre and the CNE, where people can get their pictures taken. Photo booths are typically lots of fun, but this one in particular brings even more delight. At some point when people are getting their pictures taken, a Kinder Surprise egg will be dropped into their hands. This photo will be shared with the #KinderSmiles tag.
For those who can't make it out to a physical photo booth, Kinder Surprise also has a Facebook application running alongside the Unwrap a Smile campaign, where you can make your own digital photo strips and share them socially.
For those who can't make it out to a physical photo booth, Kinder Surprise also has a Facebook application running alongside the Unwrap a Smile campaign, where you can make your own digital photo strips and share them socially.
Trend Themes
1. Interactive Photo Booths - Incorporating surprise elements into photo booths can create a unique and memorable experience for customers that encourages them to share on social media.
2. Marketing Through Social Media - Creating campaigns that leverage social media can help companies increase brand awareness and interact with customers in unique ways.
3. Branded Promotions - Custom promotional products can be used to celebrate company milestones, incentivize customers, and increase engagement with the brand.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can leverage branded promotions and photo booths to engage customers, increase brand awareness, and encourage social media interaction.
2. Event Planning - Event planning companies can incorporate interactive and themed photo booths into their events to enhance the overall experience and encourage social media sharing.
3. Marketing and Advertising - Marketing and advertising agencies can use creative and unexpected promotions like the Kinder Surprise photo booth to help their clients increase brand awareness and effectively engage with their target audience.
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