Nissan's Chase the Thrill Immerses You in an AR Car Chase on Foot
Laura McQuarrie — October 20, 2014 — Autos
References: fastcocreate & youtube
To show off the power of the Nissan Juke, attendees of this year's Paris Motor Show were treated to 'Chase the Thrill' with a unique virtual reality experience.
The Oculus Rift experience also involved setting people up on a treadmill, so that people could really get into the experience by walking or running at their own pace. The experience involved putting yourself in the shoes of an android wearing rollerskates and trying to catch up with the speedy Nissan Juke. The unique VR experience is almost like being immersed in a video game, and gives a taste of the vehicle's power, without having to get people to line up for a chance to get behind the wheel of the car.
The Oculus Rift experience also involved setting people up on a treadmill, so that people could really get into the experience by walking or running at their own pace. The experience involved putting yourself in the shoes of an android wearing rollerskates and trying to catch up with the speedy Nissan Juke. The unique VR experience is almost like being immersed in a video game, and gives a taste of the vehicle's power, without having to get people to line up for a chance to get behind the wheel of the car.
Trend Themes
1. Virtual Reality Test Drives - Innovative car companies can embrace virtual reality experiences to allow consumers to test drive their cars without the need to physically visit a dealership.
2. Immersive Experiential Marketing - Brands can use immersive experiences to showcase their products and attract more attention to their exhibits at trade shows and other public events.
3. Gamified Advertising Campaigns - Businesses can leverage the power of video games to create engaging experiences that showcase their products and connect with younger audiences.
Industry Implications
1. Automotive Industry - By leveraging virtual reality, the automotive industry can offer a more convenient way for consumers to try out their latest models.
2. Marketing and Advertising Industry - As experiential marketing continues to gain popularity, marketing and advertising agencies can find new opportunities to create engaging branded experiences.
3. Gaming Industry - With the rise of gamification, gaming companies can create custom branded experiences for clients to boost their advertising and marketing campaigns.
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