This Mock Celebrity Co-Op Shows Off Assassin's Creed Unity
Laura McQuarrie — November 12, 2014 — Tech
References: prexamples
In order to promote the multiplayer aspect of Assassin's Creed Unity, Ubisoft joined forces with Terry Mynott from Channel 4 in order to create Celebrity Co-Op. The video features impersonations of David Attenborough, Alan Carr, Arnold Schwarzenegger and Morgan Freeman, as played by usernames 'DavidAttenbro,' 'ChattyManAl69,' 'SchwarzeKiller' and Black Killer, respectively.
People are drawn to these celebrities, but the fact that this video is made up of a group of impersonators makes it even more hilarious, as well as being a great way to show off footage from the game. On top of this, while the official game trailer brought in about 142,000 views on YouTube, this funny gameplay video is already at well over 276,000 views.
People are drawn to these celebrities, but the fact that this video is made up of a group of impersonators makes it even more hilarious, as well as being a great way to show off footage from the game. On top of this, while the official game trailer brought in about 142,000 views on YouTube, this funny gameplay video is already at well over 276,000 views.
Trend Themes
1. Celebrity Game Impersonations - Creating video content using celebrity impersonations as an advertising strategy.
2. Multiplayer Video Game Ads - Utilizing multiplayer aspects of video games to promote products or services.
3. Humorous Gaming Content - Using humor as a way to create viral video content for gaming products.
Industry Implications
1. Advertising - There is potential for advertising agencies to create humorous video content using celebrity impersonations in a variety of industires.
2. Gaming - Gaming companies could utilize humorous celebrity impersonation videos to promote their products or services.
3. Entertainment - The entertainment industry could create viral marketing campaigns by starring celebrity impersonators in comedic promotional videos.
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