Puerto Vallarta's Casa Velas Divorcee Package Caters to New Singles
Leslie Chen — August 5, 2011 — Lifestyle
References: hotelchatter & businessinsider
Although celebrating a marriage has been a long existing tradition, rejoicing for a divorce is a modern affair and the Casa Velas Divorcee Package understands the desire for it perfectly.
Casa Velas is a hotel located in Puerto Vallarta and is offering a full package for divorcees which include a goodbye party to your wedding ring which is appropriately placed in a coffin. The Casa Velas Divorcee Package also includes hotel stay for you and your five friends, "a jewelry consultation to redesign your ex-engagement ring" as well as "a VIP night on the town" among other fun things only divorcees get to do, according to hotelchatter.com.
Maybe the mantra of "being single is more fun" really is true after all.
Implications - Modern consumers are looking for ways to celebrate all aspects of their life. Services that cater to occasions not usually celebrated attract those shoppers who aren't afraid to express themselves. Companies could further develop more of these unconventional ideas in order to attract more customers.
Casa Velas is a hotel located in Puerto Vallarta and is offering a full package for divorcees which include a goodbye party to your wedding ring which is appropriately placed in a coffin. The Casa Velas Divorcee Package also includes hotel stay for you and your five friends, "a jewelry consultation to redesign your ex-engagement ring" as well as "a VIP night on the town" among other fun things only divorcees get to do, according to hotelchatter.com.
Maybe the mantra of "being single is more fun" really is true after all.
Implications - Modern consumers are looking for ways to celebrate all aspects of their life. Services that cater to occasions not usually celebrated attract those shoppers who aren't afraid to express themselves. Companies could further develop more of these unconventional ideas in order to attract more customers.
Trend Themes
1. Celebratory Divorce Packages - Hotels and travel companies could offer divorce packages that cater to the growing trend of celebrating divorce and empower individuals to embrace their new single status.
2. Unconventional Celebrations - Creating services for occasions that are not typically celebrated, such as divorce, could attract customers who value unique and expressive experiences.
3. Redesigning Ex Jewelry - Jewellery consultants and companies could offer services that redesign ex-engagement rings and other ex-jewelry to cater to divorced individuals looking to create new memories and move on from past relationships.
Industry Implications
1. Hospitality - Hotels and resorts can create celebratory divorce packages and other unique experiences to attract customers looking for unconventional ways to celebrate significant life events.
2. Jewelry - Jewelry consultants and companies can offer services that cater to divorced individuals, such as redesigning ex-engagement rings and other ex-jewelry, creating new markets and revenue streams.
3. Travel - Travel companies could leverage growing trends in unconventional celebrations, such as divorce parties, to create unique travel experiences and cater to a new consumer demographic.
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