Caribou Coffee Bus Shelters Promote 'Hot 'n Wholesome' Menu
Katie Cordrey — January 15, 2011 — Lifestyle
References: adweek.blogs & adrants
Caribou Coffee bus shelters are warming commuters while promoting the new 'Hot 'n Wholesome' breakfast menu. The toasty bus stops look like giant ovens, complete with actual heat-producing coils.
Colle+McVoy in Minneapolis came up with the Caribou Coffee bus shelter idea as a way to increase awareness of Caribou's new hot breakfast sandwiches. It's a cozy promotion that's sure to make a lot of people warm and happy whether or not they eat Caribou Coffee's Hot 'n Wholesome food.
Colle+McVoy in Minneapolis came up with the Caribou Coffee bus shelter idea as a way to increase awareness of Caribou's new hot breakfast sandwiches. It's a cozy promotion that's sure to make a lot of people warm and happy whether or not they eat Caribou Coffee's Hot 'n Wholesome food.
Trend Themes
1. Bus Shelter Advertising - Opportunity for brands to get creative with interactive and eye-catching shelters that provide value beyond advertising.
2. Experiential Marketing - Advancement of unique and memorable advertising methods that target people in unexpected places like bus stops, leading to higher customer retention.
3. Innovative Point-of-sale Marketing - Brands can incorporate unconventional elements to create buzz and increase awareness of new menu items and products.
Industry Implications
1. Food and Beverage - Incorporating experiential and innovative marketing strategies, like unique bus stop advertising, can increase sales for new menu items and products.
2. Advertising - Creating interactive and eye-catching bus shelters can provide value beyond advertising, leading to heightened brand awareness and customer engagement.
3. Retail - Exploring innovative advertising methods, through interactive point-of-sale marketing, can be used to drive store or product traffic and encourage customer loyalty.
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