The Capri-Sun 'World of Jumanji' Promotion is Adventurous
Michael Hemsworth — April 27, 2023 — Marketing
References: cocacolaep & talkingretail
The Capri-Sun 'World of Jumanji' on-pack promotion is being launched in partnership with Merlin Entertainment to offer fans an exclusive offering for tickets to the Chessington World of Adventures Resort. The promotion only requires fans to pick up a specially marked pack and scan the QR code to be presented with a buy-one-get-one voucher for use when visiting the aforementioned theme park. The promotion will be running from May 1 to June 30, 2023 with the voucher valid until June 30, 2024 for adventure seekers to take advantage of.
Global Brand Director Julia Straschil spoke on the Capri-Sun 'World of Jumanji' on-pack promotion saying, "Our long-running partnership with Merlin Entertainments allows us to bring our loyal fans unique and exciting experiences time and time again – which is so important when many are looking for ways to help make day-trips and holidays more affordable."
Global Brand Director Julia Straschil spoke on the Capri-Sun 'World of Jumanji' on-pack promotion saying, "Our long-running partnership with Merlin Entertainments allows us to bring our loyal fans unique and exciting experiences time and time again – which is so important when many are looking for ways to help make day-trips and holidays more affordable."
Trend Themes
1. QR Code Promotions - Businesses can offer exclusive buy-one-get-one vouchers through QR code promotions on specially marked products as a cost-effective way to incentivize consumers to visit their establishments.
2. Theme Park Partnerships - Partnering with theme parks to offer exclusive tickets and experiences will allow brands to attract more customers and build loyalty among already established fans of the park.
3. Affordable Family Entertainment - By offering affordable family entertainment options, brands can appeal to consumers who are searching for ways to enjoy fun days out without breaking the bank.
Industry Implications
1. Consumer Goods - Consumer goods companies can partner with theme parks to offer exclusive promotions on their products, building brand loyalty among consumers.
2. Hospitality and Tourism - Theme parks can partner with hotels and other hospitality companies to offer bundled packages that appeal to families looking for affordable vacation options.
3. Marketing and Advertising - Marketing and advertising agencies can help businesses design and implement effective promotions and partnerships that attract consumers and build brand visibility.
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