Capri-Sun Squash Comes in Two New Flavors
Michael Hemsworth — April 18, 2025 — Lifestyle
References: capri-sun & talkingretail
These new Capri-Sun Squash drink mixes are headed to the UK market to provide consumers with a delicious refreshment option that isn't loaded with added sugar to support peace of mind amongst families. The drinks come in two options including the Capri-Sun Double Strength Orange Squash alongside the Capri-Sun Double Strength Monster Alarm Squash, which both come in one-liter bottles with 50 servings in each. The drinks are each made with real fruit juice, no added sugar, are suitable for vegetarians and fortified with vitamins C and D.
Brand Activation Manager Rebecca Wilmott spoke on the new Capri-Sun Squash products saying, "We’re excited to launch a new Capri-Sun Squash proposition which brings fun to the category. Mirroring flavours we have in our 200ml pouch portfolio, consumers can now enjoy Orange, Monster Alarm, or Jungle Drink diluted to their preferences.
“Our new Squashes feature playful characters that spark delight and imagination. They are perfect for providing a refreshing taste experience for the whole family!”
Brand Activation Manager Rebecca Wilmott spoke on the new Capri-Sun Squash products saying, "We’re excited to launch a new Capri-Sun Squash proposition which brings fun to the category. Mirroring flavours we have in our 200ml pouch portfolio, consumers can now enjoy Orange, Monster Alarm, or Jungle Drink diluted to their preferences.
“Our new Squashes feature playful characters that spark delight and imagination. They are perfect for providing a refreshing taste experience for the whole family!”
Trend Themes
1. Sugar-free Beverages - The rise of sugar-free beverages, like Capri-Sun's new Squash mixes, reflects a growing consumer demand for healthier alternatives without compromising on taste.
2. Customizable Drink Options - Customizable drink solutions allow consumers to tailor their refreshment based on taste and nutritional needs, exemplified by the ability to dilute Capri-Sun Squash to different strengths.
3. Vitamin-enriched Products - The inclusion of vitamins C and D in beverages highlights a trend towards fortified drinks that provide added health benefits beyond basic hydration.
Industry Implications
1. Non-alcoholic Beverage Industry - The non-alcoholic beverage industry sees innovation with the introduction of products like Capri-Sun Squash that meet the demand for healthier family-friendly drink options.
2. Health and Wellness Industry - Capri-Sun's fortified sugar-free drinks align with the health and wellness industry's focus on products that support nutrition without adding unnecessary calories.
3. Children's Food and Beverage Industry - The playful and imaginative appeal of products like Capri-Sun Squash captures opportunities in the children's food and beverage industry by combining health benefits with engaging branding.
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