Campbell's Hipster-Inspired Soups Appeal to a Younger Generation
Sarah Robson — August 28, 2012 — Life-Stages
References: austin.culturemap & psfk
Campbell's hipster-inspired soups will make soups sexy again. For 140 years, Campbell's has been dominating the soup market, and new CEO Denise Morrison has decided to completely change the branding to appeal to a younger and hip demographic.
This intimidating process seeks to transform the classic red and white soup packaging into a range of new products that look past the standard can. This process will reinvigorate a common cream of mushroom soup into a golden lentil with madras curry.
This task was inspired by the younger American generation, and will include exotic flavors appealing to the more adventurous demographic. This strategic marketing tactic is sure to grab the attention of today's youth, and bring back the excitment in this quick and easy-to-make food.
This intimidating process seeks to transform the classic red and white soup packaging into a range of new products that look past the standard can. This process will reinvigorate a common cream of mushroom soup into a golden lentil with madras curry.
This task was inspired by the younger American generation, and will include exotic flavors appealing to the more adventurous demographic. This strategic marketing tactic is sure to grab the attention of today's youth, and bring back the excitment in this quick and easy-to-make food.
Trend Themes
1. Rebranding Food Products - The trend of rebranding food products to appeal to a younger and hip demographic has the potential for disruptive innovation opportunities in packaging design, flavor profiles, and marketing strategies.
2. Exotic Flavor Exploration - The trend of incorporating exotic flavors in food products to cater to adventurous consumers presents disruptive innovation opportunities in sourcing unique ingredients and developing novel flavor combinations.
3. Appealing to Youth Market - The trend of targeting the youth market with innovative and exciting food products offers disruptive innovation opportunities in product development, packaging design, and marketing strategies.
Industry Implications
1. Food Packaging - The food packaging industry can embrace disruptive innovation opportunities by developing creative and eye-catching designs that appeal to younger and hip demographics.
2. Food Manufacturing - The food manufacturing industry can explore disruptive innovation opportunities by introducing new and exciting flavors inspired by different cuisines and cultures.
3. Food Marketing - The food marketing industry can leverage disruptive innovation opportunities by creating compelling campaigns and strategies that resonate with the youth market and promote unique flavor experiences.
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