Aleali May and Jordan Brand Join Forces on the Calfia Capsule
Aleali May is the latest to work in collaboration with Jordan Brand and this time, the duo launches the Calfia collection full of footwear and apparel designs. The capsule is named after a fictional queen from 'Las sergas de Esplandián.' The capsule shines a spotlight on May's reworked iteration of the Air Jordan 1 High Zoom CMFT, paired with her first-ever apparel capsule with the brand.
The capsule also draws inspiration from the effortless cool of high school drill teams and delivers a color palette of green, white, and blue detailed with varsity-style chenille. The new shoes have a high-cut and a very thin collar. The branding Swoosh is applied with a satin material with unique branding to follow at the collar flaps and throat.
Image Credit: Jordan Brand
The capsule also draws inspiration from the effortless cool of high school drill teams and delivers a color palette of green, white, and blue detailed with varsity-style chenille. The new shoes have a high-cut and a very thin collar. The branding Swoosh is applied with a satin material with unique branding to follow at the collar flaps and throat.
Image Credit: Jordan Brand
Trend Themes
1. Collaborative Streetwear Capsules - The emergence of collaborative collections between designers and established brands provides opportunities for mutually-beneficial brand exposure.
2. Reworked Classic Sneaker Designs - Designers breathing new life into classic sneaker designs with bold interpretations opens up new market opportunities for nostalgic and trend-driven consumers.
3. Chenille and Varsity-inspired Sportswear - Sportswear that takes inspiration from nostalgia-driven aesthetics, such as chenille and varsity-style designs, can tap into a growing market of consumers who favor retro-inspired clothing.
Industry Implications
1. Fashion and Apparel - As designers continue to collaborate with established brands, the fashion and apparel industry can capitalize on new product lines that draw in nostalgic and trend-driven consumers.
2. Sports and Athletics - Innovative sneaker designs and reimagined sportswear can entice enthusiasts and collectors within the sports and athletics industry, creating new revenue streams.
3. Streetwear and Urban Fashion - Nostalgia-driven aesthetics, such as chenille and varsity-style designs, can appeal to consumers within the streetwear and urban fashion industry, as well as attract new customers seeking unique, retro-inspired clothing.
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