H&M Semacode
Ben Preiss — September 12, 2007 — Tech
References: gizmodiva & newlaunches
If you love shopping, and you own a phone, you'll flip for this trend! Forget going to stores or even shopping online, now you can shop straight from the billboards thanks to a hi-tech new campaign. Just snap a photo of the Semacode on the latest H&M ads, and you'll have full access to their fashion catalog! The items can be bought from your phone and charged to your mobile's account.
"Brands are resorting to high-tech measures to lure customers into buying their products at instant whim," reports NewLaunches. "The latest techie style is the Semacode tag that actually lets you shop for the product as soon as you lay your eyes on it. But this H&M style has gone one level up and offers an opportunity to shoppers to shop at an impulse."
"Brands are resorting to high-tech measures to lure customers into buying their products at instant whim," reports NewLaunches. "The latest techie style is the Semacode tag that actually lets you shop for the product as soon as you lay your eyes on it. But this H&M style has gone one level up and offers an opportunity to shoppers to shop at an impulse."
Trend Themes
1. Mobile Shopping - The trend of shopping directly from mobile devices through scannable codes on print advertisements presents opportunities for brands to tap into the convenience and immediacy of mobile commerce.
2. Interactive Advertising - The use of Semacodes and similar technologies in print advertisements allows for interactive experiences, enabling brands to engage and convert customers more effectively.
3. Seamless Purchasing - The ability to instantly purchase products from print ads and charge them to mobile accounts introduces opportunities for creating a seamless and frictionless shopping experience.
Industry Implications
1. Retail - The retail industry can leverage mobile shopping trends to optimize their marketing strategies and enhance the in-store and online shopping experience.
2. Advertising - The advertising industry can explore the use of interactive elements, such as scannable codes, to create more engaging and personalized campaigns for brands and consumers.
3. Telecommunications - The telecommunications industry can capitalize on the seamless purchasing trend by partnering with brands to offer integrated mobile payment solutions and enhance customer loyalty.
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