Plenty Partners with Bristol Farms to Expand in Southern California
Niko Pajkovic — September 23, 2022 — Business
References: plenty.ag & businesswire
Plenty Unlimited Inc., an agricultural technology platform specializing in vertical farming, has teamed up with gourmet grocer Bristol Farms to expand its Plenty Leafy Green line in Southern California. For Plenty, the new partnership marks a major distribution expansion, while for Bristol Farms, it represents the first time the company will have ever sold indoor, vertically grown produce.
“Plenty is a great example of a mission-driven brand that is focused on unique agricultural innovation. This makes them a great fit for Bristol Farms. For the last 40 years, we have been leading the industry in providing our customers with the highest quality and most flavorful products available and we look forward to bringing local indoor vertical farming to our customers," said Scott Wiggans, Produce Director for Bristol Farms.
Image Credit: Plenty
“Plenty is a great example of a mission-driven brand that is focused on unique agricultural innovation. This makes them a great fit for Bristol Farms. For the last 40 years, we have been leading the industry in providing our customers with the highest quality and most flavorful products available and we look forward to bringing local indoor vertical farming to our customers," said Scott Wiggans, Produce Director for Bristol Farms.
Image Credit: Plenty
Trend Themes
1. Vertical Farming - The expansion of Plenty’s Leafy Green line through a partnership with Bristol Farms highlights the growing trend towards vertical farming technology in agriculture.
2. Indoor Farming - Bristol Farms’ move to sell indoor grown produce represents a growing trend in the agriculture industry to utilize indoor farming methods to reduce dependence on traditional farming methods.
3. Local Produce - The partnership between Plenty and Bristol Farms highlights consumer demand for locally-sourced produce and the trend towards supporting local agriculture.
Industry Implications
1. Agriculture Industry - The implementation of vertical farming and indoor farming methods represents a significant innovation opportunity for the agriculture industry to improve sustainability and reduce dependence on traditional agricultural practices.
2. Retail Industry - The growing trend towards locally-sourced produce presents an opportunity for retailers to differentiate themselves and appeal to consumers who prioritize sustainability and local agriculture.
3. Technology Industry - The adoption of vertical farming technology presents an innovation opportunity for the technology industry to develop more efficient and sustainable agricultural practices.
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