Boxology Cocktails Provide the Mixology Experience in a Box
Laura McQuarrie — August 30, 2021 — Lifestyle
References: adweek
Boxology Cocktails supplies 10 servings of ready-to-drink punch and mai tai so that people can enjoy high-quality cocktails at home without any of the mess of making their own drinks. For those who love the idea of at-home mixology but not necessarily all the steps involved, this boxed cocktails solution does all the heavy lifting. The readymade drinks are affordable to enjoy and easy to clean up, especially when it comes to hosting gatherings.
For a long time, consumers have perceived boxed alcohol products as less than but this has changed thanks to many ready-to-drink solutions that deliver both bartender-quality products and convenience. Anheuser-Busch is introducing Boxology Cocktails to Arizona and Georgia, which will help to determine if the product is ready for expansion.
For a long time, consumers have perceived boxed alcohol products as less than but this has changed thanks to many ready-to-drink solutions that deliver both bartender-quality products and convenience. Anheuser-Busch is introducing Boxology Cocktails to Arizona and Georgia, which will help to determine if the product is ready for expansion.
Trend Themes
1. Boxed Cocktail Convenience - Ready-to-drink cocktail solutions present opportunities for companies to disrupt the traditional cocktail industry and offer greater convenience to consumers.
2. At-home Bartender Experience - Products that provide the mixology experience without the hassle of making drinks will continue to grow in popularity as people seek an upscale experience at home.
3. Reviving Boxed Alcohol Perception - The success of ready-to-drink solutions like Boxology Cocktails has the potential to disrupt the perception that boxed alcohol products are inferior to traditional bottled options.
Industry Implications
1. Cocktail Industry - Brands in the cocktail industry have an opportunity to expand their reach and appeal to a wider audience by offering boxed cocktail solutions that cater to convenience-driven consumers.
2. Alcohol Packaging Industry - Innovations in packaging and distribution for ready-to-drink cocktails can open up opportunities for companies in the alcohol packaging industry to disrupt the traditional bottled alcohol market.
3. Home Entertainment Industry - Boxed cocktail solutions can provide new options for entertaining at home, creating opportunities for innovation and growth in the home entertainment industry.
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