This Series of Book Ads Shows Readers Sleeping with Iconic Characters
Alexander Lam — July 24, 2013 — Marketing
References: steimatzky.co.il & ibelieveinadv
A series of fantastical book ads promoting Israel's largest bookstore chain feature characters transported into the bedrooms of readers. The ads promote the bookstore by showing iconic figures in both the fictional and real world placed in the beds of people who fell asleep reading. Each ad features a different character lying peacefully beside an unsuspecting reader.
The ads were designed and executed by Israel-based ad agency ACW Grey to promote Steimatzky. ACW Grey used iconic characters such as Sherlock Holmes from Arthur Conan Doyle's popular series and Gandalf from The Lord of the Rings to advertise the bookstore chain. Each ad targets a different demographic by showing people from all walks of life in bed with characters from their books.
The ads were designed and executed by Israel-based ad agency ACW Grey to promote Steimatzky. ACW Grey used iconic characters such as Sherlock Holmes from Arthur Conan Doyle's popular series and Gandalf from The Lord of the Rings to advertise the bookstore chain. Each ad targets a different demographic by showing people from all walks of life in bed with characters from their books.
Trend Themes
1. Fantasy Book Ads - Creating immersive ads that transport readers into the world of their favorite fictional characters could disrupt traditional book advertising.
2. Iconic Character Marketing - Using well-known characters like Sherlock Holmes and Gandalf to promote products and services may provide a unique and attention-grabbing marketing strategy.
3. Targeted Demographic Advertising - Tailoring ads to specific demographics by featuring characters relevant to their interests and reading preferences can increase engagement and conversion rates.
Industry Implications
1. Bookstore Chains - Bookstores can leverage the concept of immersive ads featuring iconic characters to enhance customer loyalty and attract new readers.
2. Advertising Agencies - Advertising agencies can explore creative ways to incorporate beloved fictional characters into their campaigns to capture audience attention and generate interest.
3. Publishing - Publishers can explore partnerships with brands and create joint marketing campaigns that bring fictional characters to life, increasing book sales and brand exposure.
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