The BMW Venture Seamlessly Goes from City Car to Rat Rod
Michael Hines — June 18, 2012 — Autos
References: tuvie
Designer Chris Hammersley is taking sport mode to new heights with his BMW Venture concept. Most newer cars come equipped with sport mode, a mode than increases a vehicle's performance to make it more fun to drive. The Venture takes this idea a step further, making sport mode something that transforms the car entirely.
The car comes in two modes: urban and recreation. When in urban mode, the Venture is small and compact. When put into recreation mode, the wheels extend outward, turning the car into a rat rod of sorts. The BMW Venture is a unique look into the future of automotive performance add-ons. Sport mode is currently contained to a car's engine, but it could very well make its way to the body and suspension in the future.
The car comes in two modes: urban and recreation. When in urban mode, the Venture is small and compact. When put into recreation mode, the wheels extend outward, turning the car into a rat rod of sorts. The BMW Venture is a unique look into the future of automotive performance add-ons. Sport mode is currently contained to a car's engine, but it could very well make its way to the body and suspension in the future.
Trend Themes
1. Adaptive Automotive Modes - The BMW Venture showcases a new trend of cars that can transform between different modes for varying functionalities.
2. Expandable Vehicle Designs - Exemplified by the BMW Venture, this trend highlights the potential for cars to have adjustable sizes and configurations.
3. Integrated Performance Enhancements - The Venture's recreation mode indicates a trend towards integrating performance enhancements into the body and suspension of vehicles.
Industry Implications
1. Automotive Manufacturing - Automakers in this industry can explore the possibilities of designing and producing cars that can seamlessly switch between different modes.
2. Automotive Design - Designers in this industry have an opportunity to create expandable vehicle concepts that offer versatility and cater to different consumer needs.
3. Automotive Aftermarket - The development of innovative performance add-ons, like the adaptive features in the BMW Venture, presents disruptive opportunities within this industry.
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