BMG-10 Beer Packaging Takes an Explosive Aesthetic
Amelia Roblin — July 12, 2011 — Marketing
References: marcojohndesign & thedieline
With the aim to design a truly explosive brand identity for this fictional beverage, Marco Manansala gave BMG-10 Beer packaging that look of single serving atomic bombs. Containing an alcoholic drink called Black Market Goods in full, the creative strove to explore the theme of the illegal weapon trade.
To make these otherwise generic-looking bottles into miniature 'Big Boy' replicas, a coating of chalky matte black paint was applied to the glass. Shiny yellow caps suggest the product's volatile quality, and finned boxes atop the necks give each flask a nuke-like aesthetic.
The success of BMG-10 Beer packaging is, of course, also in its details. A warning label on the back communicates a government message, and the block letter logo has been taken from model airplane decals.
To make these otherwise generic-looking bottles into miniature 'Big Boy' replicas, a coating of chalky matte black paint was applied to the glass. Shiny yellow caps suggest the product's volatile quality, and finned boxes atop the necks give each flask a nuke-like aesthetic.
The success of BMG-10 Beer packaging is, of course, also in its details. A warning label on the back communicates a government message, and the block letter logo has been taken from model airplane decals.
Trend Themes
1. Atomic Aesthetic - Branding products with an atomic style to give them a unique and explosive look and feel.
2. Warning Label Innovation - Exploring the use of warning labels on product packaging as a way to incorporate government messages.
3. Military Model Adaptation - Adapting design elements from military models to make products stand out and promote a unique brand identity.
Industry Implications
1. Alcohol Beverage - Exploring how alcohol beverage companies can use unique packaging to differentiate themselves from competitors and stand out on shelves.
2. Government Regulations - Incorporating government messages on product packaging to promote safety and educate consumers on potential risks.
3. Model Aircraft - Adapting design elements from model aircraft to create unique packaging for products in industries like hobby and recreational activities.
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