The Burger King BK Advent Calendar is Packed with Surprises
Michael Hemsworth — October 29, 2024 — Marketing
References: bk & qsrmagazine
The Burger King BK Advent Calendar is being launched by the QSR brand as a new take on the holiday tradition that's positioned as the perfect option for kids and adults alike to incorporate into their celebrations this year.
The calendar features 12 surprises inside that will be formally revealed by the brand in mid-November, which are each themed with a different day in mind. Consumers will find a variety of surprises inside that pay homage to the brand's past, present and future with the total value coming in at more than $100. Priced at $19.54 as a nod to the brand's founding year, the calendar will go on sale November 22, 2024.
Chief Marketing Officer at Burger King North America Pat O'Toole spoke on the Burger King BK Advent Calendar saying, "Burger King loves giving its Guests great deals to help make the holiday season brighter, and this year, we wanted to give our biggest fans a little something extra. In addition to offering great value through our 31 days of delicious deals, the first-ever BK Advent Calendar is the perfect gift to give to yourself or others and help spread holiday cheer.”
Image Credit: Burger King
The calendar features 12 surprises inside that will be formally revealed by the brand in mid-November, which are each themed with a different day in mind. Consumers will find a variety of surprises inside that pay homage to the brand's past, present and future with the total value coming in at more than $100. Priced at $19.54 as a nod to the brand's founding year, the calendar will go on sale November 22, 2024.
Chief Marketing Officer at Burger King North America Pat O'Toole spoke on the Burger King BK Advent Calendar saying, "Burger King loves giving its Guests great deals to help make the holiday season brighter, and this year, we wanted to give our biggest fans a little something extra. In addition to offering great value through our 31 days of delicious deals, the first-ever BK Advent Calendar is the perfect gift to give to yourself or others and help spread holiday cheer.”
Image Credit: Burger King
Trend Themes
1. Innovative Holiday Marketing - Introducing festive products like the BK Advent Calendar enhances brand engagement through seasonal excitement.
2. Nostalgia-driven Promotions - Leveraging nostalgia with surprises that celebrate a brand's history captivates long-time customers and creates sentimental value.
3. Multi-purpose Brand Merchandise - Creating multifunctional items, such as a calendar with surprises, adds significant consumer appeal and perceived value.
Industry Implications
1. Quick-service Restaurants - QSRs are expanding their holiday offerings to build stronger emotional connections with their audiences.
2. Seasonal Retail Products - The introduction of limited-time festive items is a potential revenue booster in the retail landscape.
3. Branding and Merchandise - Branded merchandise that offers unique, theme-based experiences helps differentiate brands in a cluttered market.
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