Big Ox
Alex Covert — July 17, 2007 — Lifestyle
Over a year ago, Trend Hunter featured OGO canned fruit flavored oxygen. The concept is so wonderful and bizarre that we had to follow it up with another canned oxygen provider, Big Ox.
A marketing blitz surrounds this one. Hot women. A trendy web site, bigoxrox.com. This stuff comes in four "flavors": Polar Rush, Tropical Breeze, Mountain Mint, and Citrus Blast. There is a mouthpiece at the top that you put in your mouth and then blast the oxygen in. Their myspace site, myspace.com/bigoxrox, includes an impressive list of friends (more marketing hype): Janet Jackson, Nelly, Tito Ortiz, and the American Idol crew.
A marketing blitz surrounds this one. Hot women. A trendy web site, bigoxrox.com. This stuff comes in four "flavors": Polar Rush, Tropical Breeze, Mountain Mint, and Citrus Blast. There is a mouthpiece at the top that you put in your mouth and then blast the oxygen in. Their myspace site, myspace.com/bigoxrox, includes an impressive list of friends (more marketing hype): Janet Jackson, Nelly, Tito Ortiz, and the American Idol crew.
Trend Themes
1. Flavored Canned Oxygen - Disruptive innovation opportunity: Create new flavors and marketing strategies to tap into the growing demand for flavored canned oxygen.
2. Marketing Blitz - Disruptive innovation opportunity: Develop unique and attention-grabbing marketing tactics to stand out in the crowded market of canned oxygen providers.
3. Celebrity Endorsements - Disruptive innovation opportunity: Collaborate with popular celebrities and influencers to increase brand visibility and appeal of canned oxygen products.
Industry Implications
1. Health and Wellness - Disruptive innovation opportunity: Explore the potential of flavored canned oxygen as a new health and wellness product, targeting consumers looking for alternative ways to improve their well-being.
2. Beverage - Disruptive innovation opportunity: Merge the beverage and oxygen industries by creating flavored canned oxygen as a refreshing and revitalizing drink alternative.
3. Marketing and Advertising - Disruptive innovation opportunity: Offer specialized marketing and advertising services catered specifically to the unique needs of canned oxygen providers, leveraging their unique selling points.
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