Barcelona's 'Bicing' Registers 30,000 Users in 2 Months
Juan Carlos Bonilla — June 17, 2007 — Eco
References: bicing & autobloggreen
Commuter bike renting is a great option for navigating rush hours in the biggest cities. The concept is that users register online for a rental account which and swipe card that can be used to rent bikes that are conveniently located throughout the city.
The concept exists in Vienna, France, and now Barcelona. In Barcelona's recent implementation there were 30,000 users in the first 2 months.
Implications - Consumers are trying to be more green friendly in all aspects of their lifestyle. Products that feature an environmental element are appealing to those who want to protect the planet despite the growing number of harmful elements. Companies trying to increase their revenue could focus on this when coming out with new items.
The concept exists in Vienna, France, and now Barcelona. In Barcelona's recent implementation there were 30,000 users in the first 2 months.
Implications - Consumers are trying to be more green friendly in all aspects of their lifestyle. Products that feature an environmental element are appealing to those who want to protect the planet despite the growing number of harmful elements. Companies trying to increase their revenue could focus on this when coming out with new items.
Trend Themes
1. Commuter Bike Renting - Opportunity for businesses to offer convenient and eco-friendly transportation options in congested cities.
2. Online Rental Accounts - Disruptive innovation opportunity to create platforms that streamline the registration and rental process for various products and services.
3. Green-friendly Products - Growing demand for environmentally conscious products presents opportunities for companies to develop and market sustainable alternatives.
Industry Implications
1. Transportation - Integration of commuter bike renting services into existing transportation networks provides a disruptive opportunity for the industry.
2. Technology - Development of user-friendly online rental account platforms can revolutionize the way people access and rent various products and services.
3. Consumer Goods - Increasing consumer interest in green-friendly products opens up opportunities for innovative companies to disrupt traditional product categories with sustainable alternatives.
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