Pinkberry's New 'Two-Player Game' is Inspired by 'Be More Chill'
Katherine Pendrill — May 30, 2019 — Pop Culture
References: theatermania & qsrmagazine
To celebrate the new Broadway musical 'Be More Chill,' Pinkberry has debuted a tasty new flavor.
Beginning on May 31st, Pinkberry customers in New York City can enjoy an innovative new flavor called 'Two-Player Game.' The new frozen dessert consists of pomegranate and matcha-flavored frozen yogurt that's been swirled together and topped with fresh blueberries, squishy mochi, and crunchy granola. The new flavor is inspired by the Broadway musical 'Be More Chill,' after the director of marketing for Kahala Brands (the parent company of Pinkberry) noticed that the characters in the show have a love of frozen yogurt.
To celebrate the launch of Two-Player Game, Pinkberry will host a special meet-and-greet with cast members of the musical at Pinkberry's Times Square location on Sunday, June 2nd.
Image Credit: Maria Baranova.
Beginning on May 31st, Pinkberry customers in New York City can enjoy an innovative new flavor called 'Two-Player Game.' The new frozen dessert consists of pomegranate and matcha-flavored frozen yogurt that's been swirled together and topped with fresh blueberries, squishy mochi, and crunchy granola. The new flavor is inspired by the Broadway musical 'Be More Chill,' after the director of marketing for Kahala Brands (the parent company of Pinkberry) noticed that the characters in the show have a love of frozen yogurt.
To celebrate the launch of Two-Player Game, Pinkberry will host a special meet-and-greet with cast members of the musical at Pinkberry's Times Square location on Sunday, June 2nd.
Image Credit: Maria Baranova.
Trend Themes
1. Musical-inspired Frozen Yogurts - Opportunity for other frozen yogurt brands to collaborate with musicals and create innovative flavors based on the themes and characters of the shows.
2. Broadway-inspired Food Collaborations - Potential for other food brands to partner with Broadway musicals to create limited-edition menu items that reflect the themes and characters of the shows.
3. Experiential Marketing in the Food Industry - An opportunity for food brands to create special events and promotions around new flavor launches, such as hosting meet-and-greets with cast members of related musicals at their locations.
Industry Implications
1. Frozen Yogurt - The frozen yogurt industry can explore creative collaborations with the entertainment industry to drive customer engagement and promote unique flavors.
2. Food and Beverage - Other food and beverage brands can leverage partnerships with the entertainment industry to create exciting limited-edition products that resonate with fans of Broadway musicals.
3. Event Management - Event management companies can work with food brands to plan and execute experiential marketing activations, such as meet-and-greets with cast members, to generate buzz and attract customers.
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