99%IS- Introduces a Bat Hook With Concealing Components
South Korean fashion label 99%IS- introduces a new and unconventional piece for the Spring/Summer 2019 season -- the Bat Hood. As the temperature rises, wet weather is welcomed and to combat the rain, 99%IS-'s Bat Hood features concealing design elements in an all-black colorway.
It is constructed from stretchy nylon materials and functions as a hood-like hat that features adjustable elements such as drawstrings and zipper enclosures to comfortably fit all wearers. The top of the Bat Hood is longer in order to wrap around the head and cover the top of the face. Notably, there are also eye-holes perforated so that it does not disrupt anyone's vision when wearing the hood. There are also branding details in the form of a rubber logo patch at the back of the hood and 99%IS- is branded on the hardware accents as well to round out the special design.
It is constructed from stretchy nylon materials and functions as a hood-like hat that features adjustable elements such as drawstrings and zipper enclosures to comfortably fit all wearers. The top of the Bat Hood is longer in order to wrap around the head and cover the top of the face. Notably, there are also eye-holes perforated so that it does not disrupt anyone's vision when wearing the hood. There are also branding details in the form of a rubber logo patch at the back of the hood and 99%IS- is branded on the hardware accents as well to round out the special design.
Trend Themes
1. Concealing Face-covering Accessories - There is an opportunity for fashion brands to create unique accessories that offer protection and add style, without obstructing vision or breathing.
2. Stretchy Nylon Materials - There is potential to use stretchy nylon materials in other industries, such as sportswear or medicalwear, for added comfort and flexibility.
3. Adjustable Drawstring and Zipper Enclosures - Companies in industries like outdoor equipment or luggage can incorporate adjustable drawstring and zipper enclosures for versatile products that can accommodate different needs and preferences.
Industry Implications
1. Fashion - Fashion brands have the opportunity to innovate and create unique pieces that double as protective accessories in response to changing weather patterns.
2. Sportswear - Sportswear companies can benefit from incorporating stretchy nylon materials for added ease of movement and flexibility during physical activity.
3. Outdoor Gear - Outdoor gear companies can incorporate adjustable drawstring and zipper enclosures for versatile products that can adapt to different weather conditions and customer needs.
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