This Ball Pool Was Part of a Promotional Event for a New IKEA Store
Katherine Pendrill — July 23, 2015 — Marketing
References: ubi-bene.fr & fubiz.net
To celebrate the opening of its new store in Mulhouse, France, IKEA constructed a giant ball pool in the town square. The popular furniture company is well-known for its interactive events, which it adapts to each individual location. In honor of the new Mulhouse store, IKEA decided to pay homage to the town's Olympic swimmers.
To celebrate the launch of the new store, IKEA partnered with French design agency Ubi Bene. The design firm helped IKEA to construct a giant ball pool using the same colors as the iconic Swedish brand. Seven athletes of the Mulhouse Olympic Natation Club took part in the event and competed in a race through the ball pool. The pool was located in the town square so that city residents could join in the celebration of the new IKEA store.
To celebrate the launch of the new store, IKEA partnered with French design agency Ubi Bene. The design firm helped IKEA to construct a giant ball pool using the same colors as the iconic Swedish brand. Seven athletes of the Mulhouse Olympic Natation Club took part in the event and competed in a race through the ball pool. The pool was located in the town square so that city residents could join in the celebration of the new IKEA store.
Trend Themes
1. Interactive Promotional Events - Opportunity for businesses to create unique and engaging experiences to promote their brand.
2. Collaboration with Design Agencies - Opportunity for brands to partner with design agencies to create visually appealing and impactful promotional installations.
3. Localization of Interactive Experiences - Opportunity for businesses to adapt interactive events to the unique characteristics of each location.
Industry Implications
1. Furniture Retail - Opportunity for furniture retailers to create interactive experiences to attract customers and promote their products.
2. Event Planning - Opportunity for event planning companies to create memorable and engaging experiences for brands and their customers.
3. Sports and Athletics - Opportunity for sports and athletic organizations to collaborate with brands to create unique and interactive promotional events.
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