The New York Bakery Co. Creates a Bagel Grabber
Gemma Vardon — October 2, 2012 — Art & Design
References: facebook & mischiefpr
The New York Bakery Co has created the first ever bagel grabber. The arcade game-like contraption allows hungry Brits to play for their bagel and pick up a flavour of their choice. The bagel grabber was premiered in Shoreditch, East London last month and is one-of-a-kind.
Three delicious bagel flavors are be dispensed from the bagel grabber: a sweet cinnamon & raisin, savoury crunchy sesame and classic plain. The bagel grabber was created based on research revealing that Brits are becoming a 24/7 nation, like NYC counterparts across the pond -- anyone looking to grab a snack on-the-go can trial the machine.
The bagel grabber is part of a marketing initiative by the New York Bakery Co.
Three delicious bagel flavors are be dispensed from the bagel grabber: a sweet cinnamon & raisin, savoury crunchy sesame and classic plain. The bagel grabber was created based on research revealing that Brits are becoming a 24/7 nation, like NYC counterparts across the pond -- anyone looking to grab a snack on-the-go can trial the machine.
The bagel grabber is part of a marketing initiative by the New York Bakery Co.
Trend Themes
1. 24/7 Nation Snacking - Creating innovative vending machines and food dispensers for a nation that demands anytime-anywhere snacking options.
2. Gamification of Food Dispensing - Introducing arcade-style games and challenges to attract and engage customers while dispensing food items.
3. Customizable Food Dispensers - Offering customers choices and control by allowing them to customize and select their preferred flavors and ingredients.
Industry Implications
1. Food and Beverage Retail - Creating unique and interactive food dispensing experiences for consumers in retail locations such as supermarkets and convenience stores.
2. Hospitality and Entertainment - Incorporating food dispensing machines as part of interactive and entertaining experiences in hotels, resorts, and amusement parks.
3. Public Transportation - Integrating food dispensers in public transportation hubs to offer travelers accessible and convenient food options while on-the-go.
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