Listerine's Bad Breath Ads Depict People's Mouths as Crime Scenes
Kyle Towers — April 27, 2013 — Marketing
References: listerine & adsoftheworld
These bad breath ads for Listerine by Below depict people's mouths as sealed off crime scenes.
The clever print ads include the writing "no one needs to know" and includes an image of food that is notorious for causing bad breath. In the case of these ads, the foods are fish and garlic.
The bad breath ads point out that after eating these foods your breath becomes so bad it is considered a crime scene. If one uses the Listerine Pocketpaks they can keep such covered up with the help of the fresh smelling and germ fighting power of the product. The powerful imagery of all this is enough to get the target of this ad self-conscious of their own breath and likely wanting to remedy it.
The clever print ads include the writing "no one needs to know" and includes an image of food that is notorious for causing bad breath. In the case of these ads, the foods are fish and garlic.
The bad breath ads point out that after eating these foods your breath becomes so bad it is considered a crime scene. If one uses the Listerine Pocketpaks they can keep such covered up with the help of the fresh smelling and germ fighting power of the product. The powerful imagery of all this is enough to get the target of this ad self-conscious of their own breath and likely wanting to remedy it.
Trend Themes
1. Bad Breath Awareness - Opportunity for innovative oral hygiene products and marketing campaigns to address the issue of bad breath and its effects on social well-being.
2. Visual Storytelling in Advertising - Opportunity for disruptive innovation within the advertising industry by using powerful visual imagery and clever messaging to evoke emotional responses.
3. Health Risks of Bad Breath - Opportunity for medical and dental industries to develop preventative measures and treatments for the health risks associated with chronic bad breath.
Industry Implications
1. Oral Hygiene Industry - Opportunity to create innovative oral hygiene products and marketing campaigns that target those with bad breath, particularly after eating certain foods.
2. Advertising Industry - Opportunity to disrupt traditional advertising methods by using powerful visual storytelling techniques to evoke emotional responses and create strong brand associations.
3. Medical and Dental Industry - Opportunity to develop preventative measures and treatments for the health risks associated with chronic bad breath, including gum disease and other oral health issues.
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