Utopia Rebrands Popular Liquor Bottles into Infant Products
Katherinev123 — January 29, 2012 — Lifestyle
References: blog.thaeger & complex
Marketers know that to earn a customer for life, you must start young -- in the case of these baby booze bottles, very, very young. Now, these liquor-oriented baby bottle designs are simply just a fun project by design collection Utopia, but they provide a stunning visual commentary on marketing as it pertains to very young children. Today, marketers just have to slap on a Barbie or Disney label, and a hit product is in the making.
These baby booze bottles demonstrate just how far marketers can go to gain the attention of their younger customers. And while these are definitely on the extreme side of things, some marketing campaigns are not far off. Alcohol is certainly good for babies, but then again, neither is the greasy food promoted by McDonald's. What's even more alarming is this little tidbit: According to researchers, babies can recognize up to 100 different corporate logos by the time they're 3 years old!
These baby booze bottles demonstrate just how far marketers can go to gain the attention of their younger customers. And while these are definitely on the extreme side of things, some marketing campaigns are not far off. Alcohol is certainly good for babies, but then again, neither is the greasy food promoted by McDonald's. What's even more alarming is this little tidbit: According to researchers, babies can recognize up to 100 different corporate logos by the time they're 3 years old!
Trend Themes
1. Alcohol-branded Baby Products - Opportunity for brands to create alcohol-related baby products as a unique and attention-grabbing marketing strategy.
2. Controversial Marketing to Young Children - Increasing concern over the use of controversial marketing tactics targeting young children, raising opportunities for ethical advertising and transparent branding.
3. Early Brand Recognition - Growing awareness of the ability for babies to recognize and remember corporate logos, leading to innovative branding strategies for early customer loyalty.
Industry Implications
1. Alcohol - Opportunity for alcohol industry to explore new product lines and marketing approaches that cater to parents and children without promoting actual consumption.
2. Baby Products - Opportunity for baby product brands to collaborate with well-known alcohol brands to create unique and novelty items that appeal to parents and collectors.
3. Advertising and Marketing - Need for advertising and marketing industries to develop ethical guidelines when targeting young children, encouraging responsible and transparent campaigns.
6
Score
Popularity
Activity
Freshness
