Beer Company Raffles Million Dollar Painting
Andres Colmenares — December 12, 2006 — Art & Design
References: bavaria.co & eltiempo
"Man Smoking" a painting by colombian artist Fernando Botero worth US$700,000 will be raffled among the consumers of a premium local beer in Colombia by Bavaria, owned by SAB Miller.
The draw will take place on February 28th between 50 lucky drinkers that found 50 marked taps, following the relaunch of the Club Colombia beer which promotes the beer as something that takes time to make.
The painting recently hanged on the wall of one of the top executive's office and belongs to the private collection of the company, the biggest colombian beer company, which was bought by SABMiller this summer.
The draw will take place on February 28th between 50 lucky drinkers that found 50 marked taps, following the relaunch of the Club Colombia beer which promotes the beer as something that takes time to make.
The painting recently hanged on the wall of one of the top executive's office and belongs to the private collection of the company, the biggest colombian beer company, which was bought by SABMiller this summer.
Trend Themes
1. Consumer Engagement Raffles - Companies may increase consumer engagement and purchases by raffling exclusive, high-value prizes.
2. Brand Promotion Through Art - Businesses may leverage art to creatively promote their brand and products, driving consumer interest and engagement.
3. Merging Business and Art - Companies may explore unique ways to incorporate art into their business models, potentially opening up new revenue streams and expanding their offerings.
Industry Implications
1. Beverage - Beverage companies may leverage high-value raffles and exclusive prizes to increase customer engagement and promote their products.
2. Fine Art - The intersection of art and business may present opportunities for fine art collectors and dealers to collaborate with companies in unique ways.
3. Marketing - Marketing firms and agencies may assist clients in developing creative ways to incorporate art into brand promotion, potentially increasing consumer interest and demand.
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