The Arodama Packaging Visualizes the Basic Ingredients
Jamie Danielle Munro — June 21, 2014 — Marketing
References: bobstudio.gr & lovelypackage
Arodama is a good brand based in Greece, looking to expand to more international markets. In order to achieve this the team hired Bob Studio to come up with a design that would appeal to the masses, and represent the brand in a favourable light.
The Bob Studio team came up with a visual design, both through text and illustrations. The kind of food in each jar is represented with a simple illustration - for example, the kiwi product has a drawing of this fruit on the front, making it easy for consumers to know immediately what the flavor is. The same look and designs are used for all of the branding elements for Arodama, in order to keep up a consistent nature across all marketing initiatives from the company.
The Bob Studio team came up with a visual design, both through text and illustrations. The kind of food in each jar is represented with a simple illustration - for example, the kiwi product has a drawing of this fruit on the front, making it easy for consumers to know immediately what the flavor is. The same look and designs are used for all of the branding elements for Arodama, in order to keep up a consistent nature across all marketing initiatives from the company.
Trend Themes
1. Simplified Food Branding - Opportunity for brands to use simple illustrations to visually communicate the product's flavor and ingredients, creating an easily recognizable and consistent brand image.
2. International Market Expansion - Opportunity for brands to hire design teams to create appealing packaging designs that can help them expand into international markets and attract a larger customer base.
3. Consistent Branding - Opportunity for brands to use consistent visual designs and branding elements across all marketing initiatives, creating a cohesive brand identity for better recognition and customer loyalty.
Industry Implications
1. Food Packaging - Opportunity for packaging companies to provide innovative design solutions that help food brands effectively communicate product flavors and ingredients through visual illustrations.
2. Design and Branding - Opportunity for design and branding agencies to offer their expertise in creating visually appealing packaging designs that can help food brands expand into international markets and attract more customers.
3. Food and Beverage - Opportunity for food and beverage companies to enhance their branding strategies by focusing on consistent visual designs and branding elements to create a strong and recognizable brand image.
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