Bamboo Magazine — April 14, 2007 — Eco
References: ecorazzi
California Governor Arnold Schwarzenegger has advised all treehuggers that environmentalism needs to be "sexy" before it is adopted by the mainstream. The Governator explained that bodybuilding, like the environmental movement, was once considered fringe. He said that environmentalists can shed their image as "weird fanatics" by taking the lessons from the bodybuilders, weird fanatics in their own right. While not offering any practical tips for the eco-advocates, he did suggest that the message be positive if it is to be heard. I wonder if he liked "An Inconvenient Truth"...
Trend Themes
1. Sexy Environmentalism - Opportunity for eco-friendly brands to use sex appeal and sexual content to promote environmentalism and attract a wider audience
2. Lessons From Bodybuilding - Opportunity for the environmental movement to apply the principles of discipline, dedication, and self-improvement that made bodybuilding cool to the cause
3. Positive Messaging - Opportunity for communication professionals to create uplifting and inspiring messages that get people excited about eco-friendly initiatives
Industry Implications
1. Branding and Advertising - Opportunity for companies and marketing agencies to incorporate sex appeal and positive messaging into environmental campaigns
2. Fitness and Health - Opportunity for fitness and health brands to align themselves with the growing environmental movement and promote the benefits of sustainability
3. Media and Entertainment - Opportunity for filmmakers and writers to develop compelling stories and characters that inspire people to take action towards environmental conservation
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