KAILO Nutrition & Ellie Gonsalves Crafted an Anxious Girl Elixir Recipe
Laura McQuarrie — May 13, 2024 — Lifestyle
References: kailo.au & morningstar
For Mental Health Awareness Month and in preparation for Mental Health Action Day, KAILO Nutrition teamed up with Ellie Gonsalves to share a recipe for Anxious Girl Elixir. Prepared with a scoop KAILO Feel Well, cold alkaline water, mint leaf sprigs and ice, this recipe helps to support mental wellness and physical well-being from the inside out. KAILO Feel Well is the brand's peppermint-flavored gut health collagen blend made with ingredients that are mood-enhancing and gut-nourishing, including L-glutamine, magnesium glycinate, aloe vera, chamomile extract and natural sweeteners.
Supermodel and wellness advocate Ellie Gonsalves is now a Global KAILO Ambassador, and with the brand, she's launching a campaign that focuses on sharing more about the mind-gut connection.
Supermodel and wellness advocate Ellie Gonsalves is now a Global KAILO Ambassador, and with the brand, she's launching a campaign that focuses on sharing more about the mind-gut connection.
Trend Themes
1. Mind-gut Connection - Growing awareness of the mind-gut connection opens new avenues for products that emphasize holistic mental wellness.
2. Mental Health Beverages - Functional beverages like the Anxious Girl Elixir encourage the incorporation of daily wellness rituals into mental health routines.
3. Collaborative Health Campaigns - Partnerships between nutrition brands and wellness advocates can drive effective messages about mental health to a wider audience.
Industry Implications
1. Nutraceuticals - The nutraceutical industry sees growth potential in products designed to support both mental acuity and gut health.
2. Functional Foods and Beverages - Functional foods and beverages industry is expanding with formulations aimed at addressing specific mental health concerns.
3. Wellness Influencers - Engaging wellness influencers provides an impactful method for brands to communicate complex health benefits to consumers.
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