The Ant-Man Poster Stars a Very Small Paul Rudd in Costume
Meghan Young — January 7, 2015 — Marketing
The first Ant-Man poster for the highly anticipated Marvel blockbuster movie has been released and it is appropriately tiny. Although Paul Rudd's title character is human-sized, a clever take on his superhero name fueled the direction of the campaign. First it was the 'ant-sized' teaser trailer and now the Ant-Man poster.
The Ant-Man poster was tweeted out on the official Ant-Man twitter page with the caption, "Heroes come in all sizes w/ the 1st #AntMan poster!" Those who are unfamiliar with this particular story line will find themselves curious to see how such a superhero can stand amongst such Marvel peers as Thor, Iron Man, Captain America and more. People will have to wait to see.
The Ant-Man poster was tweeted out on the official Ant-Man twitter page with the caption, "Heroes come in all sizes w/ the 1st #AntMan poster!" Those who are unfamiliar with this particular story line will find themselves curious to see how such a superhero can stand amongst such Marvel peers as Thor, Iron Man, Captain America and more. People will have to wait to see.
Trend Themes
1. Superhero Movie Marketing - There is a trend of using creative marketing tactics, such as releasing tiny posters, to build anticipation for superhero movies.
2. Microscopic Promotions - The use of small-sized promotional materials, like the 'ant-sized' teaser trailer and tiny posters, is a disruptive innovation opportunity to grab attention and generate buzz.
3. Curiosity-driven Campaigns - Creating intrigue and curiosity by teasing audiences with unique marketing materials offers a disruptive innovation opportunity for promotional campaigns.
Industry Implications
1. Entertainment - The entertainment industry can adopt the trend of using creative marketing tactics and innovative promotional materials to enhance the promotion of movies and generate audience interest.
2. Advertising - In the advertising industry, there is an opportunity to explore the use of microscopic promotions, such as releasing small-sized posters, to attract attention and engage consumers.
3. Marketing - Marketers can benefit from incorporating curiosity-driven campaigns and unique marketing materials into their strategies to captivate audiences and build anticipation for products or services.
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