Nigel Coates Designed Animalia Furniture for Fratelli Boffi
Jessica Marcel — March 28, 2010 — Art & Design
References: nigelcoates & dezeen
The Animalia furniture collection by Nigel Coates is fitting for a cabin in the woods. Subtle animal shapes are incorporated into all the pieces, from a coffee table with antler-like supports to an animal den-shaped sectional sofa.
Nigel Coates designed the Animalia furniture series for Fratelli Boffi. The entire series will be on display in Milan next month. For more from Nigel Coates, check out his site.
Implications - Many consumers depend on a wide variety of products to provide them with particular experiences. These consumers invest their time and money in products or services because they will lead them to feel a particular way. Companies and businesses will benefit by honing in on a specific emotion and tailoring their product to provide consumers with that feeling every time they use it.
Nigel Coates designed the Animalia furniture series for Fratelli Boffi. The entire series will be on display in Milan next month. For more from Nigel Coates, check out his site.
Implications - Many consumers depend on a wide variety of products to provide them with particular experiences. These consumers invest their time and money in products or services because they will lead them to feel a particular way. Companies and businesses will benefit by honing in on a specific emotion and tailoring their product to provide consumers with that feeling every time they use it.
Trend Themes
1. Animal-inspired Home Decor - Opportunity for home decor companies to incorporate subtle animal shapes into their furniture designs, appealing to nature-loving consumers.
2. Nature-inspired Furniture - Furniture manufacturers can embrace nature-inspired designs, such as antler-like supports, to create unique and eye-catching pieces for customers seeking a rustic feel.
3. Emotionally-driven Product Design - Businesses can cater to consumer emotions by developing products that elicit specific feelings, providing a unique and personalized experience for customers.
Industry Implications
1. Home Decor - Opportunity for home decor companies to innovate by incorporating animal-inspired designs into their furniture collections to attract nature-loving customers.
2. Furniture Manufacturing - Furniture manufacturers can seize the opportunity to create unique and appealing pieces by embracing nature-inspired designs, such as antler-like supports.
3. Product Design - The concept of emotionally-driven product design opens up avenues for businesses to create personalized and engaging products, tailored to evoke specific consumer emotions.
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