American Apparel Sells Bags-o-Scraps to DIYers
Christina Butty — August 26, 2009 — Business
References: store.americanapparel.net & buzzfeed
You learn something new every day, and today I learned that hip clothing retailer American Apparel is selling cloth scraps for $8 per bag--weird!
The order form for the American Apparel scrap bags, titled Bag-O-Scraps handily suggests some uses for the fabric such as, “making jewelery or accessories or a card for your grandma.”
Each Bag-O-Scraps comes with five fun and easy scrap projects for folks who like to DIY.
Nifty!
Implications - Consumers are looking for ways to be more active in their fashion choices. Products that allow customers to create their own designs are appealing to those who prefer to be more hands-on with their style. Companies could focus on this do-it-yourself element to appeal to a wider audience.
The order form for the American Apparel scrap bags, titled Bag-O-Scraps handily suggests some uses for the fabric such as, “making jewelery or accessories or a card for your grandma.”
Each Bag-O-Scraps comes with five fun and easy scrap projects for folks who like to DIY.
Nifty!
Implications - Consumers are looking for ways to be more active in their fashion choices. Products that allow customers to create their own designs are appealing to those who prefer to be more hands-on with their style. Companies could focus on this do-it-yourself element to appeal to a wider audience.
Trend Themes
1. DIY Fashion - Opportunity for companies to cater to consumers who want to be more hands-on with their style.
2. Sustainability in Fashion - Chance to promote the use of fabric scraps and reduce waste in the fashion industry.
3. Creative Accessories - Potential for businesses to tap into the market of customers interested in making jewelry and accessories from cloth scraps.
Industry Implications
1. Fashion Retail - Fashion retailers can offer scrap bags and DIY kits to cater to consumers who want to be more involved in their fashion choices.
2. Craft Supplies - Opportunity for companies selling craft supplies to market cloth scraps as a creative and sustainable option for DIY projects.
3. Online DIY Platforms - Platforms that provide step-by-step instructions and project ideas for using cloth scraps can capture the interest of consumers looking for DIY fashion inspiration.
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