Amelie and Friends is Friendly with its Branding
Carly Foy — May 17, 2011 — Art & Design
References: ilovedust & thedieline
The branding for the West Sussex restaurant Amelie and Friends was created by the ilovedust Design Boutique.
In collaboration with 44thHill.com, the ilovedust team managed to create the perfect packaging. The branding team focused on creating an overall happy theme for the Amelie and Friends restaurant. The restaurant was based off of the concept of originality; the branding had to display that while being stylishly appealing.
The ilovedust team came up with homey packaging that would make strangers feel warm and welcome while dining at Amelie and Friends. With cute coffee sleeves bearing statements such as "Wakey-Wakey" and "Too Blessed to Be Stressed," as well as the "Take Me Home" takeout packages, ilovedust managed to create a great branding strategy for Amelie and Friends.
In collaboration with 44thHill.com, the ilovedust team managed to create the perfect packaging. The branding team focused on creating an overall happy theme for the Amelie and Friends restaurant. The restaurant was based off of the concept of originality; the branding had to display that while being stylishly appealing.
The ilovedust team came up with homey packaging that would make strangers feel warm and welcome while dining at Amelie and Friends. With cute coffee sleeves bearing statements such as "Wakey-Wakey" and "Too Blessed to Be Stressed," as well as the "Take Me Home" takeout packages, ilovedust managed to create a great branding strategy for Amelie and Friends.
Trend Themes
1. Sustainable Packaging - Exploring eco-friendly packaging solutions that align with the trend of reducing waste in the food industry.
2. Personalized Branding - Utilizing customized packaging designs to create a unique and memorable brand experience for customers.
3. Emotional Packaging - Designing packaging that evokes positive emotions and creates a welcoming atmosphere for diners.
Industry Implications
1. Food and Beverage - Opportunity for restaurants and food brands to differentiate themselves through creative packaging designs.
2. Hospitality - Hotels and resorts can enhance guest experiences by incorporating personalized packaging elements.
3. Graphic Design - Graphics design agencies can offer innovative packaging solutions to clients, focusing on emotional branding strategies.
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