The 'Bikes Never Crash Alone' Ad from Allstate Insurance is Dramatic
Allison Love — August 25, 2010 — Marketing
The Allstate Insurance ad 'Bikes Never Crash Alone' features a slew of damaged bicycles flying into various dangerous walls and bus stops.
The idea is that motorcycles are impossible to crash alone, so Allstate Insurance will be there to help you recover when and if you're bike gets out of hand. The commercial is pretty intense, showing many nice bikes get utterly ruined in various head-on collisions. I wonder how many bikes were damaged in the making of this commercial?
The idea is that motorcycles are impossible to crash alone, so Allstate Insurance will be there to help you recover when and if you're bike gets out of hand. The commercial is pretty intense, showing many nice bikes get utterly ruined in various head-on collisions. I wonder how many bikes were damaged in the making of this commercial?
Trend Themes
1. Motorcycle Insurance - There is an opportunity for insurance companies to create more innovative ads that highlight their offerings and generate customer interest.
2. Motorcycle Safety - There is a trend towards promoting safer motorcycle riding practices and technologies, which presents opportunities for companies to develop new products and services in this space.
3. Video Advertising - The use of dramatic video commercials, such as the one from Allstate Insurance, can be an effective marketing strategy for companies in various industries to capture consumer attention and generate interest in their products and services.
Industry Implications
1. Insurance - Insurance companies can explore new ways to market their offerings and leverage innovative technologies to provide better value to their motorcycle-riding customers.
2. Motorcycle Manufacturing - Motorcycle manufacturers can collaborate with insurance companies and safety organizations to design safer motorcycles and promote responsible riding practices that can both lower the risk of accidents and make motorcycle ownership more accessible to a wider range of people.
3. Advertising - Advertising agencies can experiment with various types of video advertising, such as infomercials and viral marketing campaigns, to help businesses generate buzz and capture the attention of potential customers.
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