All Nippon Airways Has a Special Summer Pokemon Travel Campaign
Laura McQuarrie — June 17, 2014 — World
References: ana.co.jp & en.rocketnews24
All Nippon Airways (ANA) has launched Pokémon-themed travel campaigns in the past that have been hugely successful with families and now, a new campaign has been introduced this summer with even more fun for Pokémon fanatics. The campaign includes family fun like the chance to fly in a jumbo Pokémon jet, stay in Pokémon-themed rooms and stay in special parts of the airport.
The one-of-a-kind Pokémon jet will be flying between the Haneda Airport in Tokyo and Sapporo’s New Chitose Airport from July 17th to August 3rd, as well as between the Naha Airport in Okinawa and Nagoya’s Chubu Centrair International Airport on August 30th. Onboard, kids can look forward to getting Pokémon toys and watching animated shorts during the flight.
Once families reach their Pokémon-themed rooms, kids will be challenged to hunt for special items throughout the hotel room—gotta keep those eyes peeled and catch 'em all.
The one-of-a-kind Pokémon jet will be flying between the Haneda Airport in Tokyo and Sapporo’s New Chitose Airport from July 17th to August 3rd, as well as between the Naha Airport in Okinawa and Nagoya’s Chubu Centrair International Airport on August 30th. Onboard, kids can look forward to getting Pokémon toys and watching animated shorts during the flight.
Once families reach their Pokémon-themed rooms, kids will be challenged to hunt for special items throughout the hotel room—gotta keep those eyes peeled and catch 'em all.
Trend Themes
1. Pokémon-themed Travel Campaigns - Opportunity for airlines and travel companies to collaborate with popular franchises and offer themed travel experiences.
2. Jumbo Pokémon Jet - Opportunity to create unique and immersive experiences for passengers by transforming airplanes into themed spaces.
3. Pokémon-themed Hotel Rooms - Chance for hotels to create themed rooms and offer interactive experiences for guests, appealing to families and fans.
Industry Implications
1. Airlines - Airlines can leverage popular franchises to create unique travel experiences and attract a wider customer base.
2. Travel - Travel companies can collaborate with popular franchises to offer themed vacation packages and tap into the fandom market.
3. Hospitality - Hotels can create themed rooms and immersive experiences for guests, providing a unique selling point and increasing customer satisfaction.
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