Stüssy and Nike Launch Three New Air Max 2013/2015 Sneakers
Stüssy and Nike work in collaboration once again on three new iterations of the Air Max 2013/2015 sneaker model. The new colorway palettes include Fossil, Black, and Pink for a bolder look. The silhouette has a tonal mesh and netting at the upper and is then marked with tonal overlays on top.
Branding details arrive in the form of the Swoosh throughout the sneaker. The miniature Swoosh emblems can be seen at the toe box with Stüssy motifs are seen as the co-branding accents at the insoles, the bottom, and the tongue. Rounding out the sneakers are the rope laces over the forefoot along with the brand's Flywire eyelets, matching midsole foundation, and Air-assisted iterations on the black and pink palette.
Image Credit: Stüssy
Branding details arrive in the form of the Swoosh throughout the sneaker. The miniature Swoosh emblems can be seen at the toe box with Stüssy motifs are seen as the co-branding accents at the insoles, the bottom, and the tongue. Rounding out the sneakers are the rope laces over the forefoot along with the brand's Flywire eyelets, matching midsole foundation, and Air-assisted iterations on the black and pink palette.
Image Credit: Stüssy
Trend Themes
1. Collaborative Streetwear Sneakers - The trend of brands working together on limited-edition sneaker releases is growing, providing an opportunity for disruptive innovation in the fast-paced streetwear industry.
2. Tonal Mesh and Netting Sneakers - The use of tonal mesh and netting in sneaker designs is increasing, offering a chance for disruptive innovation in the athletic footwear industry.
3. Co-branded Sneaker Accents - The inclusion of co-branded accents in sneaker designs is becoming more popular, presenting an opportunity for disruptive innovation in the fashion industry.
Industry Implications
1. Streetwear - As collaborations between streetwear and athletic brands continue to happen, there is an opportunity for disruptive innovation through new partnerships and unique offerings.
2. Athletic Footwear - The use of tonal mesh and netting in the design of athletic footwear presents a chance for disruptive innovation in the industry through the development of new and unique materials.
3. Fashion - Co-branded accents are increasingly being included in fashion designs, providing an opportunity for disruptive innovation through the use of unexpected collaborations and unique branding initiatives.
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