MAGGI Air Fryer Crispy Coating Mixes Come in Three Flavors
Michael Hemsworth — March 20, 2025 — Lifestyle
References: goodnes & talkingretail
Products and recipes specifically formulated for the air fryer are quickly becoming essential for consumers in the UK, which is seeing brands create new options as seen with the MAGGI Air Fryer Crispy Coating Mixes. The food seasonings come in three varieties including Crispy Southern Style, Crispy Korean BBQ Style and Crispy Katsu Style, which are each perfect for use on chicken to offer a light, crispy texture. The product range is arriving at retailers in the UK this month and respond to the popularity of the mini yet mighty countertop appliance.
Head of Marketing for MAGGI UK and Ireland Danielle McAreavey spoke on the MAGGI Air Fryer Crispy Coating Mixes saying, "Building on the huge success of Maggi Air Fryer Seasonings which launched last year, these coatings are perfect for those wanting to inject some excitement into their everyday recipes whilst still creating healthy meals, quickly and easily. With so many homes in the UK making use of air fryers, we wanted to ensure consumers are inspired with tasty and varied recipes to help with anything from entertaining guests to those busy family weeknights."
Head of Marketing for MAGGI UK and Ireland Danielle McAreavey spoke on the MAGGI Air Fryer Crispy Coating Mixes saying, "Building on the huge success of Maggi Air Fryer Seasonings which launched last year, these coatings are perfect for those wanting to inject some excitement into their everyday recipes whilst still creating healthy meals, quickly and easily. With so many homes in the UK making use of air fryers, we wanted to ensure consumers are inspired with tasty and varied recipes to help with anything from entertaining guests to those busy family weeknights."
Trend Themes
1. Air Fryer Cooking Enhancements - The demand for specialized seasonings reflects consumers' desire to maximize the versatility and flavor potential of air fryers.
2. Health-conscious Flavor Innovations - The introduction of air fryer-specific seasonings taps into the trend for creating healthier yet flavorful home-cooked meals.
3. Cultural Culinary Experiments - Varieties like Crispy Korean BBQ and Katsu Style indicate a growing trend of incorporating diverse international flavors into everyday cooking.
Industry Implications
1. Small Kitchen Appliances - The enhanced culinary capabilities offered by air fryer innovations are prompting increased consumer interest and product development in this sector.
2. Packaged Seasoning Market - Specialized seasoning products designed for air frying illustrate evolving consumer expectations for convenience and specialized cooking aids.
3. Ethnic and Specialty Foods - The introduction of culturally inspired seasoning mixes highlights expanding opportunities for ethnic flavor profiles in mainstream markets.
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